Do I need to pay to use yahoo search marketing?

If gonna to pay in yahoo, better use Google. Cause most of people like you use Google because is more reliable and many people use this site.

Hello to you If you want know some information about website you can have a research in google.In google there are many information about it.(*^^*)

i agree with all of them that if you want to pay then you will have pay to Google it is batter for your business . and follow this link it it totally free just sin in on this site . it leaded you batter way

''https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequest Type=KEYWORD_IDEAS#search.none''

Ofcourse you'll have to pay for yahoo.

Well it's better if you go for google search marketing!

Hello Friends,

If you are going to be successful running Yahoo! Search Marketing campaigns for your business, then you must use analytics to measure the performance of various elements of your campaigns. For instance, you need to know which [COLOR=#009900]keywords[/COLOR] generate the most conversions. This will allow you to allocate your budget to those keywords that generate the highest return on investment.
To turn analytics on:

1. Log into your Yahoo! Search Marketing account.
2. Click the Administration tab.
3. Click the "Analytics" link on the sub-menu.
4. Click the blue "Enable Analytics" button.

It will serve you well to have some kind of well-defined conversion event on your web site. This gives you something to measure. If you [COLOR=#009900]sell products[/COLOR], it's easy. You just pass the amount of the sale to the analytics, and Yahoo! will calculate how much profit you are making on your campaign. If you sell services, it's a little more difficult. In that instance, what you need to do is assign some kind of value for having a visitor complete some action on your web site.

Conversion tracking like we are talking about here, where you can actually determine with precision the profitability of every keyword in your campaign, is accomplished by placing a snippet of [COLOR=#009900]JavaScript code[/COLOR] on the page of your web site that signifies the completion of a conversion event. Examples are an order confirmation page for a web site that sells products, and a mailing list signup thank you page. Into the [COLOR=#009900]JavaScript code[/COLOR] you pass the value of the transaction. So if you sell products, you would pass through the actual amount of money you made on the product. If you sell services, you might pass through a static value like $1 every time someone signs up for your mailing list.


Thanks