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What is A/B testing ?

This is a discussion on What is A/B testing ? within the Web & Server Administration forums, part of the Web Designing & Development category; A/B Testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a ...

  1. #1
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    Default What is A/B testing ?

    A/B Testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drive business metrics.

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    Default Re: What is A/B testing ?

    A/B testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better.