Work on Meta Tags, write accurate title, description of the page and use the keyword in both (only the primary keyword as per that particular page perspective). Submit quality written articles and blogs with the keyword linking back to your site's relevant page. Make sure you do not write article/blog as if you are promoting yourself/site. Also make sure that you have not given much keyword in Meta tags, try to use less and relevant keywords. Make blog comments (only quality, relevant and instructive) with that keyword on dofollow blogs and forums only.



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