Rather clicking the banner ads, Web users prefer to click search engine listing. Research has demonstrated an extremely contrasting as well as striking figure. Around 40 percent of individuals click search engines and solely 2 percent check the banner ads. This is where search engines have crucial responsibility to play. It has turned as a main source of information since around 85% of adults have great income and very educated. They are aware of the method to apply search engines extensively. The primary contributors to Web sales happening daily are search engines. Thus, people are aware of the importance of search engine promotion.