SEO and fonts, compatibility: the dilemma of fashion designer

Text: SEO vs. Design

Is no doubt that I would like to focus on delivering text, because the text is also an important contributor to the search order of the page. It is important to try to keep the content encoding in HTML page with the appropriate tags (h1, p, etc) for search engines and accessibility. How can this challenge Designer, when you encode text HTML and styled with CSS? With the set of available operating systems, browsers, screen settings you can change a Web page view, is there disparate viewers fonts installed on their computers. As a result, selecting a particular line does not guarantee that your text will be displayed in that font for all users.

Why matter if the text appear in Times New Roman instead of papyrus? Well, not necessarily, but if you're concerned with user experience (and why would it be?) then it's definitely not. You can, for example, focus on the important text fonts, create your brand, or make the content more or less readable, affecting how Viewer stays on your site and decide to do. What, then, is the best way to display the fonts you want while maintaining compatibility with multiple systems and remain search engine friendly?

CSS

First and foremost, CSS font might catch if you want to use not user. You can list the name of the font you want and substitute fonts to a font family that you want to apply to text if you don't have the first option. However, if your ideal font that ends in his presentation, layout issues can arise due to differences in font spacing and sizes.

Another way to overcome Web designers through the replacement image. You can create an image of text in the font you want to use, this image will be displayed instead of text encrypted content. Solve the right problem? Not necessarily. Using images with tags "alt" text will make it less important to search engines than if it was encoded and tagged appropriately. There are some techniques to work around this issue, including background images and indents the text encrypted checkout page, and view or text view setting to "none" unencrypted or using CSS to hide text encrypted behind images. However, Google warns that "hide text or links in your content could be seen as untrustworthy so provides information search engines differently than to visitors." so it is possible that even these techniques adapted could negatively affect your search rankings, as well as interference with access to a screen reader.