Essentially, good SEO web development involves carefully considering the information architecture and the overall design, to assist the build of a site that looks good, but is easily found by the search engines. The best practice rules of good search engine optimisation do change, but the following few guidelines are a good place to start.
Create clean, valid code - search engines appear to prefer code that is simpler and more semantically defined and in accordance with W3C standards.
Avoid duplicating content - you should not have duplicate content on multiple domains, or within the same website. If you have different versions of a URL to incorporate different global markets, they should re-direct to a main domain.
Avoid splash pages like the plague - yes they look great (sometimes) but they effectively block search engine spiders and are not good SEO practice. If a web developer or client is keen to put one in place, you should strongly recommend they don't and that they exercise their creative muscles elsewhere on the site.



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