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What is link equity?

This is a discussion on What is link equity? within the Search Engine Optimization forums, part of the Internet Marketing category; What is link equity?...

  1. #1
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    Default What is link equity?

    What is link equity?

  2. #2
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    Default Re: What is link equity?

    Link equity, once colloquially referred to as "link juice," is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another. ... Links that pass equity are one of many signals that Google and other search engines use to determine a page's rankings in the SERPs.

  3. #3
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    Default Re: What is link equity?

    Link equity or link juice is used to describe the way in which a link can pass authority and trust from one web page to another coming from both internal links and external links. So it is important to leverage these internal and external links to improve search engine ranking.