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What is a negative keyword in PPC?

This is a discussion on What is a negative keyword in PPC? within the Search Engine Optimization forums, part of the Internet Marketing category; What is a negative keyword in PPC?...

  1. #1
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    Default What is a negative keyword in PPC?

    What is a negative keyword in PPC?

  2. #2
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    Default Re: What is a negative keyword in PPC?

    Google defines negative keywords as “A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match.” A common example of negative keyword use is 'cheap' (Google use 'free' as an example).

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    Default Re: What is a negative keyword in PPC?

    Negative keyword are those keyword that prevents your Ad from being triggered by a certain word or phrase. This means google does not show your ads when some search for the negative term.

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    Default Re: What is a negative keyword in PPC?

    “A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match.” A common example of negative keyword use is 'cheap'

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    Default Re: What is a negative keyword in PPC?

    Google defines negative keywords as “A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren't shown to anyone who is searching for that phrase. This is also known as a negative match.” A common example of negative keyword use is 'cheap' (Google use 'free' as an example).