What are rich cards in the webmaster tool?

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What are rich cards in the webmaster tool?

Rich cards are the new search result format which uses schema.org structured markup to display content with more engaging and focus on providing better mobile experience.

Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.

The Rich Cards report helps you fix errors in any rich result (formerly known as "rich card") structured data that Google finds on your site. The report also shows where you could provide more information to take fuller advantage of Google's rich result platform.