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What are UTM Parameters?

This is a discussion on What are UTM Parameters? within the Search Engine Optimization forums, part of the Internet Marketing category; What are UTM Parameters?...

  1. #1
    Member
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    Default What are UTM Parameters?

    What are UTM Parameters?

  2. #2
    Junior Member
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    Default Re: What are UTM Parameters?

    UTM parameters are nothing but customization of URL for tracking purpose.

    Some of UTM parameters are:

    Website URL
    Campaign Source
    Campaign Medium
    Campaign Name

  3. #3
    Senior Member
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    Default Re: What are UTM Parameters?

    Guys thanks for share such information.

  4. #4
    Senior Member RH-Calvin's Avatar
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    Default Re: What are UTM Parameters?

    Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics.
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