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What is segmented market?

This is a discussion on What is segmented market? within the Search Engine Optimization forums, part of the Internet Marketing category; What is segmented market?...

  1. #1
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    Default What is segmented market?

    What is segmented market?

  2. #2
    Senior Member RH-Calvin's Avatar
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    Default Re: What is segmented market?

    Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.
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  3. #3
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    Default Re: What is segmented market?

    Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on some type of shared characteristics.