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What is the meaning of competitive analysis?

This is a discussion on What is the meaning of competitive analysis? within the Search Engine Optimization forums, part of the Internet Marketing category; What is the meaning of competitive analysis?...

  1. #1
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    Default What is the meaning of competitive analysis?

    What is the meaning of competitive analysis?

  2. #2
    Senior Member RH-Calvin's Avatar
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    Default Re: What is the meaning of competitive analysis?

    A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.
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    Default Re: What is the meaning of competitive analysis?

    Competitive analysis is a field of strategic research that specializes in the collection and review of information about rival firms.