Black Hat, White Hat and Gray Hat SEO

Black Hat:

It is a one type of method of Attempts to improve rankings in ways that are disapproved of by the search engines or consider dissimulation we can say that its a techniques that are used to get higher search rankings in an unethical manner.

It is include one or more of the following characteristics:

1.breaks search engine rules and regulations.

2.creating a poor user experience directly because of the black hat SEO techniques utilized on the Web site

3.unethically presents content in a different visual or non-visual way to search engine spiders and search engine users

White Hat:

IT is the process of SEO in which they follows an ethical way of what is generally agreed as acceptable best-practice within the industry. White Hat SEO Target to on building quality content first. White Hat SEO may use technology and mechanization for making their websites. They write content for people, not search engines. White Hat SEO tend to rely more on their content and marketing skills to achieve a top ranking, rather than automated programs. Use SEO analysis of your site and upgrade your search engine ranking by making your site relevant on the Internet with quality content that real customers want to find.


Gray Hat:

Grey Hat SEO is not like between Black Hat and White Hat, but its related to "the practice of techniques which remain unclear by published material came from the Google, and for which number of people could disagree on how the techniques support or revers with the spirit of Google’s published guidelines.”

Though Grey Hat SEO practices are on the unplanned side, they can be more helpful than standard White Hat SEO methods--it's simply reward in exchange for risk. A good example of Grey Hat SEO is link buying.

The following tactics fall in the grey area between legitimate tactics and search engine spam. They include tactics such as :

1.cloaking
2.paid links
3.duplicate content