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What is attribution in Google Analytics

This is a discussion on What is attribution in Google Analytics within the Search Engine Optimization forums, part of the Internet Marketing category; Attribution in Google Analytics...

  1. #1
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    Default What is attribution in Google Analytics

    Attribution in Google Analytics

  2. #2
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    Default Re: What is attribution in Google Analytics

    Google Analytics attribution modeling allows users to determine the value of marketing channels (Paid or unpaid) that lead to a conversion.

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    Default Re: What is attribution in Google Analytics

    An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions.

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    Senior Member Amit Tiwari's Avatar
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    Default Re: What is attribution in Google Analytics

    An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions.

  5. #5
    Senior Member RH-Calvin's Avatar
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    Default Re: What is attribution in Google Analytics

    An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths.
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