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What is Quality Score in Google AdWords?

This is a discussion on What is Quality Score in Google AdWords? within the Search Engine Optimization forums, part of the Internet Marketing category; What is Quality Score in Google AdWords?...

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    Default What is Quality Score in Google AdWords?

    What is Quality Score in Google AdWords?

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    Senior Member dennis123's Avatar
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    Default Re: What is Quality Score in Google AdWords?

    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

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    Default Re: What is Quality Score in Google AdWords?

    CTR acts as a ‘quality score,’ or in our case an ‘interest score’ to put the most interesting pieces of content in front of readers. The CTR is the number of times a click is made on a link divided by the total impressions.

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    Default Re: What is Quality Score in Google AdWords?

    Quality Score is a variable used by Google, Yahoo! (called Quality Index), and Bing that can influence both the rank and cost per click (CPC) of ads. To determine the order in which ads are listed, each ad has the following formula run against it: bid * Quality Score.

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    Default Re: What is Quality Score in Google AdWords?

    Adwords is a really great tool for promoting your website, forum or affiliate link. the ppc cost of adwords is even cheaper than Friendster or Facebook. before, i used to advertise on facebook but the ROI is so low. Adwords gives me a much better ROI compared to Facebook ads.

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    Default Re: What is Quality Score in Google AdWords?

    Everyone is familiar with the Quality Score available for individual keywords in your Google AdWords account – this is the visible keyword-level Quality Score.

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    Default Re: What is Quality Score in Google AdWords?

    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your Quality Score depends on multiple factors, including:


    Your click-through rate (CTR).
    The relevance of each keyword to its ad group.
    Landing page quality and relevance.
    The relevance of your ad text.
    Your historical AdWords account performance.
    No one outside of Google knows exactly how much each factor “weighs” in the Quality Score algorithm, but we do know that click-through rate is the most important component. When more people who see your ad click it, that’s a strong indication to Google that your ads are relevant and helpful to users. Accordingly, Google rewards you with:


    Higher ad rankings
    Lower costs

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    Default Re: What is Quality Score in Google AdWords?

    The quality score of google adwords is the quality rating of our ad. It is assessed through three indicators:
    - Ratio of expected mouse
    - Advertising relevance
    - Landing page experience

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    Default Re: What is Quality Score in Google AdWords?

    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. The relevance of your ad text. Your historical AdWords account performance.

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    Default Re: What is Quality Score in Google AdWords?

    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. ... The relevance of each keyword to its ad group. Landing page quality and relevance.

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    Senior Member RH-Calvin's Avatar
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    Default Re: What is Quality Score in Google AdWords?

    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
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