What is AMP?

What is AMP?

AMP is a standard mobile accelerated mobile pages. It wll helpful for listing mobile search results.

AMP is a Google backed project with the aim of speeding up the delivery of content through the use of stripped down code known as AMP HTML.

The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.Accelerated Mobile Pages (AMP) is out and has been speculated to have two benefits for SEO. One is it will have a “Fast” label designation on search engine results pages, and the other is that it will be a ranking factor.

It’s an open-source framework to enable fast website loading and content distribution. Basically, it’s a faster version of HTML called AMP HTML. Your site will have the AMP version: “/amp” will be added to the URL if you implement it.

AMP short name is Accelerated mobile page (or AMP, for short is a project from google and twitter designed to make really fast mobile pages. At its essence it's basically a stripped down form of HTML,a diet HTML if you will.

In simple terms, Accelerated Mobile Pages is an open-source initiative project designed to optimize faster mobile pages. It’s like taking a page that’s already mobile friendly and making it load quicker, by stripping it down to basics.

AMP stands for “Accelerated Mobile Pages.” It is an Open Source Framework that was launched as a joint initiative by Google and several other technology and publishing companies. With AMP, it is possible to create simple mobile websites that load almost instantly.