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what is the meaning of competitive analysis?

This is a discussion on what is the meaning of competitive analysis? within the Search Engine Optimization forums, part of the Internet Marketing category; what is the meaning of competitive analysis?...

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    Default what is the meaning of competitive analysis?

    what is the meaning of competitive analysis?

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    Member David910's Avatar
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    Default Re: what is the meaning of competitive analysis?

    A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.

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    Default Re: what is the meaning of competitive analysis?

    Competitive analytics is a marketing plan. You will need know how to your opponents are ranking a website on first page of google? example so. what are your keywords? And where the traffic to their website

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    Senior Member dennis123's Avatar
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    Default Re: what is the meaning of competitive analysis?

    Strategic technique used to evaluate outside competitors. The analysis seeks to identify weaknesses and strengths that a company's competitors may have, and then use that information to improve efforts within the company. An effective analysis will first obtain important information from competitors and then based on this information predict how the competitor will react under certain circumstances.

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    Senior Member RH-Calvin's Avatar
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    Default Re: what is the meaning of competitive analysis?

    A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.
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    Default Re: what is the meaning of competitive analysis?

    Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

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    Default Re: what is the meaning of competitive analysis?

    Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. A competitor analysis should include your competitors' features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews.

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    Default Re: what is the meaning of competitive analysis?

    A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies. Helps you identify your product's unique value proposition and what makes your product different from competitors', which can inform future marketing efforts.

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    Default Re: what is the meaning of competitive analysis?

    As the name states, competitive analysis is simply analyzing your competitors in order to better your own company.
    There are plenty of reasons why you should be doing frequent competitive analysis:


    Get benchmarks to help you measure your own success and growth.


    Improve your brand by capitalizing on their weaknesses and building on their strengths.


    Discover new market areas that aren’t covered by any competitors.


    There are loads of reasons any business should be doing a competitive analysis. Perhaps the best reason of all is to simply know what you’re up against.