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Bold keywords and heading is also help in attract the readers. I think bold heading and keywords are mirror or content which you want to provide the readers.
This is a discussion on Increase rankings with Bold Fonts within the Search Engine Optimization forums, part of the Internet Marketing category; If you abuse this method .... results ... in Black Hat and risking penalty .......
Re: Increase rankings with Bold Fonts
If you abuse this method .... results ... in Black Hat and risking penalty ....
Re: Increase rankings with Bold Fonts
Bold keywords and heading is also help in attract the readers. I think bold heading and keywords are mirror or content which you want to provide the readers.
Re: Increase rankings with Bold Fonts
Not only bold characters but even other fonts also are very useful like italic, but overdoing isn't a good thing. keep it simple and don't over do it.
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