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What is difference between Goals & Funnels ?

This is a discussion on What is difference between Goals & Funnels ? within the Search Engine Optimization forums, part of the Internet Marketing category; What is difference between Goals & Funnels ?...

  1. #1
    Senior Member
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    Default What is difference between Goals & Funnels ?

    What is difference between Goals & Funnels ?

  2. #2
    Senior Member
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    Default Re: What is difference between Goals & Funnels ?

    Goals are visitor tracking method.
    Funnel only defines one way, and that exact path must be met in order to record the conversion.

  3. #3
    Senior Member dennis123's Avatar
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    Default Re: What is difference between Goals & Funnels ?

    Goals: Search traffic is among the best quality available on the web, primarily because a search user has expressed a specific goal through their query, and when this matches a product or brand carried by the web store, conversion rates are often extremely high.

    Funnels: Assuming unlimited budget, there are a finite number of keywords for sale and for ways to optimize campaigns or landing pages. At some point, you'll have to stop upping your spend or campaign higher in the marketing funnel with the intention of sending more people toward sales.