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25 Outdated SEO Terms & Tactics vs Their

This is a discussion on 25 Outdated SEO Terms & Tactics vs Their within the Search Engine Optimization forums, part of the Internet Marketing category; Many webmasters and website owners fail to notice the fundamental changes the web has taken in recent years. People still ...

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    Default 25 Outdated SEO Terms & Tactics vs Their

    Many webmasters and website owners fail to notice the fundamental changes the web has taken in recent years. People still waste time with meta keywords tags, obsessing about PageRank and measuring keyword density for highly artificial sounding page copy.
    Get real, most of the old school website optimization tactics are completely useless, sometimes even harming your website. Many SEO tactics have changed, others have been replaced. Some new methods have sprung up in places where obsolete ways of tweaking websites or building links have left a void.
    Some terms are even meaningless by now so that you have to change your mindset completely.
    keyword density/stuffing - killer content creation
    Back in the days the more you mentioned a keyword (keyword density) the better you performed in the search results. It was long ago. For years it’s the other way around. You create highly contentious and linkable killer content to get popular with users and the links push you in the search results, even if your keyword is mentioned just a few times.

    PageRank optimization - authority links
    Some people really say “PageRank optimization”. PageRank optimization is like Pen** enlargement. Bigger does not mean better performance. Recommendations by respectable websites still count but the simple fact that you are linked there often is worth more that the PageRank that gets passed.

    metatag optimization - tagging/folksonomy
    Like in the above example this is a term that was always disproportionally focusing on one aspect. This aspect is nowadays almost meaningless. The meta keywords tag can be dropped altogether. If you want to add keywords to your page, try tags or even better folksonomy (tagging by many people collectively) to enrich your content in the visible content area.

    SEO copywriting for spiders - SEO copywriting for users
    Are you interested in “SEO Services SEO Company India Search Engine Optimization (SEO) India”? Probably not, that’s why you are reading a “SEO blog” offering “Internet Marketing News” from the “UK”.

    article marketing - business blogging
    Article marketing was big when it was important to get many links from different websites and IPs. Duplicate content issues, low quality and other disadvantages made it less of an viable option. At the same time business blogging has really taken shape. It works far better for generating links than article marketing. Of course it’s a lot more reputable.

    search engine submission - xml sitemaps, pinging
    It’s amazing how some services still offer search engine submission (to hundreds of search engines sometimes). While in most countries Google is basically a monopoly, rarely more than 5 search engines matter at all. Three of them enable you to use XML sitemaps to “submit”. While this is a viable way of submitting to search engines, it’s still better to ping Google at it’s BlogSearch with a blog post instead to get instantly indexed.

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    Default Re: 25 Outdated SEO Terms & Tactics vs Their

    checking rankings - [COLOR=#ff6601]checking 33 other metrics[/COLOR]
    Some people obsess about ranking as much as about PageRank (some even mix up both terms). Rankings differ though depending on the place you search from and your personal search history among others. So in short two people in most cases won’t see the same search results. You should consider measuring some of these above linked 33 website success metrics instead.
    reciprocal linking - linking out
    No, the modern version of reciprocal linking are not three way links schemes or something. As long as the link swapping works artificially on the premise of barter it’s outdated. It takes much more time and effort to attempt to find suitable link partners than just linking out to the blogs in your niche you favor. While not everybody will link back some will if your content is a king and not just a peasant. Some people even will link you even more than you linked them in many instances. These links will be perfectly natural too so they will count more than artificial exchanged links.
    paid links/text link ads - sponsoring, charity
    Some people just can’t get sex for free. It’s the same with webmasters. They want it now without the hassle, they still want to pay. Link love that is paid seldom works out in the long run, but there are ways to get valid links with a monetary investment. It’s indirect though. Sponsoring and charity done right will be great for both the artists, activist or non-profits receiving the funds and the company supporting them financially.
    forum signature - homepage link on active social media profiles
    Many people still use forums, especially forums that allow signatures that “pass PageRank”. Sometimes the signature is longer than the forum post itself and Google has taken this “SEO tactic” into account years ago. On the other hand there are lots of social media sites who let you add a link to your homepage in the profile. When you are contributing consistently to these your profile page gains more and more authority, also for Google.
    footer links - content links
    Just a few years ago people used to stuff their page footers with useless links to their link exchange partners. Bad news if you still do that: Google discounts those in most cases. What you need are content links. So make people write about you in their blogs by providing exceptional resources, up to the minute news or a unique analysis and opinion not repeating what everybody else said.
    blog comments - trackbacks (comments on your blog)
    Many people still comment on “dofollow blogs” as one of their major “link building” tactics. These links still might pass some Google juice but for how long and how much? It’s much better to write in your own blog about others bloggers or link and trackback them to get a response, a link back to your site or blog.
    anchor text - topical pages/paragraphs
    When people realized that you can rank higher if your link anchor text e.g. is <link>SEO blog</link> for a SEO blog they started to “build links” with the same anchor text over and over. Normal users don’t link with relevant anchor text, let alone the same anchor text everywhere. So soon Google adapted by discounting anchor text that is obviously SEOed. Moreover ever since Adsense appeared years ago, Google has been able to determine what’s around an element or on your page in the first place. So your “SEO blog” anchor text doesn’t matter much if the page is about dating.
    noscript tag links - no flash or ajax versions
    Webmasters discovered the noscript tag to insert lots of invisible links in pages that look legitmate to search engines. Unfortunately they do not for a few years now. You should provide an alternative version for non-flash or non-AJAX users though if you have a fancy menu for instance. Load the Flash or AJAX-free menu for those who have switched of scripts or haven’t Flash installed. These links are also useful for search bots.
    hidden counter links - widgets with “more” links
    Some free counter services still force you to add not only invisible links to the counter homepage but to completely irrelevant third party sites. Of course this is crap nowadays and won’t last. One user who reports it to Google suffices. In Web 2.0 times and beyond there appeared lots of widgets for blogs and websites though that use such a method in a legitimate way. They offer basic info in a widget and add some more of it after clicking a link.

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    Senior Member Array ddwebguru's Avatar
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    Default Re: 25 Outdated SEO Terms & Tactics vs Their

    [FONT=Georgia]this post is really informative. I was not really aware of these SEO tactics and I would like apply them for getting good ranks in future.
    [/FONT]

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    Default Re: 25 Outdated SEO Terms & Tactics vs Their

    Good article, really informative, keep sharing knowledge

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    Default Re: 25 Outdated SEO Terms & Tactics vs Their

    yes you are right that some of the search engine strategies are old and useless this days, that's why if you really want to make an SEO expert or you really want to rank your site in many search engine, continues learning of new tools and strategies is the best way.

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    Default Re: 25 Outdated SEO Terms & Tactics vs Their

    Very helpful post.. thanks for sharing it..

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    Default Re: 25 Outdated SEO Terms & Tactics vs Their

    Many webmasters and website owners fail to notice the fundamental changes the web has taken in recent years. People still waste time with meta keywords tags

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    Default Re: 25 Outdated SEO Terms & Tactics vs Their

    [COLOR=black][FONT=Verdana]Courteous posting,very advisory.Thank you, very absorbing to read, you should be astonishing of your blog. I was truly relishing to check your subject matters from meter to time. We are depending forward to your potential posts.[/FONT][/COLOR]

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    Senior Member Array akash's Avatar
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    Default Re: 25 Outdated SEO Terms & Tactics vs Their

    that is very good article. TI is giving very good information to us.

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    Default Re: 25 Outdated SEO Terms & Tactics vs Their

    Thanks for the info!



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