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What is Schema.org?

This is a discussion on What is Schema.org? within the Search Engine Optimization forums, part of the Internet Marketing category; What is Schema.org? please someone share own thought to understand about it Thanks....

  1. #1
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    Default What is Schema.org?

    What is Schema.org? please someone share own thought to understand about it Thanks.

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    Default Re: What is Schema.org?

    Schema.org Structured Data. Schema.org (often called Schema) is a specific vocabulary of tags (or microdata) that you can add to your HTML to improve the way your page is represented in SERPs.

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    Member WebClickIndia's Avatar
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    Default Re: What is Schema.org?

    Schema.org is an initiative launched on 2 June 2011 by Bing, Google and Yahoo! (the operators of the then world's largest search engines) to “create and support a common set of schemas for structured data markup on web pages.”

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    Default Re: What is Schema.org?

    Thanks to all for your valuable contribution....

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    Senior Member RH-Calvin's Avatar
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    Default Re: What is Schema.org?

    Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you've ever used rich snippets, you'll understand exactly what schema markup is all about.
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    Member webhostwala's Avatar
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    Default Re: What is Schema.org?

    Schema.org is good for your site visibilty and an overall traffic increase on SERPs.

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    Default Re: What is Schema.org?

    Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results.

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    Default Re: What is Schema.org?

    Schema markup, also known as structured data, is the language of search engines, using a unique semantic vocabulary.

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    Senior Member hostechsupport's Avatar
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    Default Re: What is Schema.org?

    Schema.org is a joint force, in the spirit of sitemaps.org, to enhance the web by creating a structured data markup schema supported by major search engines. On-page markup assists search engines to understand the information on web pages and provide richer search results.
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    Senior Member buyinstagramfollower's Avatar
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    Default Re: What is Schema.org?

    Schema (schema.org) is a structured data vocabulary that defines entities, actions, and relationships on the Internet (webpages, emails, etc).
    This vocabulary makes it possible for search engines to understand the meanings behind subject matter (entities) on the web, and in turn, serve a better user experience for Internet users.
    As Google continues to build a more semantic web, these markups become increasingly valuable in effective Internet communication.
    Types of Schema Markups

    The schema.org vocabulary includes formats for structuring data around all kinds of people, places and things on the web. The full list of items that schema markups can define can be found on schema's website here.
    One popular branch of the vocabulary is Creative Works, a library of markups for creative content like movies, books, video games, and music among other forms.
    These markups can be implemented using different languages of code - including RDFa, Microdata and JSON-LD.
    What are RDFa, Microdata, and JSON-LD?

    These are all languages of code that can be added to HTML to embed metadata (schema, for example) on a web document.
    RDFa stands for Resource Descriptive Framework in Attributes. It is a form of code that can be added to any HTML, XHTML, and XML-based document.
    RDFa’s attributes include:

    • about - to specify the resource the metadata is about
    • rel and rev - to specify a relationship and reverse relationship with another resource
    • src, href, and resource - to specify a partner resource
    • content - to override the content of the element when using the property attribut
    • datatype - to specify the datatype of text specified for use with the property attribute
    • typeof - to specify the RDF type of the subject or the partner resource

    Microdata implementation is similar to RDFa, and its attributes include the following:

    • itemscope - to create the item and indicate that the rest of the element contains information about it
    • itemtype - to describe the item and properties with a valid URL of a vocabulary (for example, “https://schema.org”)
    • itemprop - to indicate that the containing tag has the value of a specified item property (ex, itemprop=”name”)
    • itemid - to indicate a unique identifier of the item
    • itemref - to reference properties of an element that are not contained in the itemscope. This provides a list of element ids with more properties elsewhere in the document

    JSON-LD stands for Javascript Object Notation for Linked Objects. This style of annotation can implement schema by pasting directly in the <head> or <body> tag of a web document. The notation uses “@context” and “@type” attributes to specify the vocabulary (schema.org).

  11. #11
    Member itznehamali's Avatar
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    Default Re: What is Schema.org?

    Schema.org is the code that used to remark in SERP by showing ratings, reviews, about or so many functions. So many websites are using this and getting fine results. Its just for attentation evenif your rank is down or up.

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