What is white hat SEO ?

Actually white hat seo is a legal seo technique. In this technique getting page rank is a tough and patience work cause it takes effect very slowly but the advantage is it has no risks for sites to be banned.

White hat SEO mean those methods of seo and link building which are not prohibited by search engines specially from google and you are not using spamming methods to rank your website and get traffic.

Tactic that maintains the integrity of your website and the SERPs is considered a white-hat search engine optimization tactic. These are the only tactics that we will use whenever applicable and which enhance rather than detract from your website and from the rankings.

HI
the techniques which are under the polices of the search engine are white hat techniques.

In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.

White hat SEO is pure and legal way for promoting website.

SEO companies will go out of their way to prove that they offer only the purest, 100% white hat SEO services out there. And for good reason. Recent months have seen big name company after company get busted for using not-so-pearly white hat SEO techniques. We’re talking major profit losses and national shame here–not just some insignificant Google slap.

Heck, it’s gotten so crazy that Forbes publishes an article surrounding the whole JCPenney hoopla, while just a few weeks earlier Forbes themselves admitted to getting the Google red flag. Yeah, it’s that crazy.

What is white hat SEO (sometimes called ethical SEO).

White Hat SEO is also called ethical SEO. It is for those who intend to establish a long term investment on their websites. If we are to define White Hat SEO, it is a search engine terminology that refers to the usage of strategies techniques or tactics that focus on human audience. They completely follow the approved and natural ways of traffic building. White Hat go after the Google Webmaster Guidelines. They follow the rules and regulations of search engines which is a very important aspect in terms of website optimization.

If you are promoting your website as per search engine guidelines calls white hat.