I am starting my dissertation topic and my interest area is SEO.
My main problem has been pin pointing an area of this, and finding a debate where I can set a hypothesis and draw up a conclusion.
I have been searching for a few days and the only sdebated topics that I can find are:
-SEO vs PPC (which is more effective in terms of sales)
-What is more important, Content or Links when using SEO methods
I wanted to research around the question "Does SEO prove a positive return on investment?" but im not sure this would work as it is quite a meaty area.
What are the hot topics that you may have stumbled across? I would appreciate any of your opinions on SEO
Thanks for reading.