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What impact does server location have on search engine rankings?

This is a discussion on What impact does server location have on search engine rankings? within the Search Engine Optimization forums, part of the Internet Marketing category; ...

  1. #1
    Administrator SticKer's Avatar
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    Lightbulb What impact does server location have on search engine rankings?



  2. #2
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    Default Re: What impact does server location have on rankings?

    Well, for me I do not know how ip location comes into it.

    Im irish, site is hosted in germany and my best ranking is on Google UK. I know this probably happened because under webmaster tools i selected to target United Kingdom and I am perfectly happy targeting that area.

    However it has been international for the past couple of months and other search engines such as Google Ireland are not yet ranking the site.

  3. #3
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    Default Re: What impact does server location have on search engine rankings?

    There have been lots of opinions published on all kinds of sites, from respected to new-to-the-game. And thats just it - it's someone's opinion - based on reading someone elses or by seeing a site "move up" when they did something and somehow attributing the last action they took to be the cause. It's really hard to attribute just one action/cause to a raise in visibility.

    I don't believe that server location is critical to SEO. Google are a globalised company. They have off-shore facilities. I think that having to host in the country you're targeting has its roots in a sort of protectionism approach to service provision - almost European in its idea (look at the policies adopted by Ireland, France and Italy with regard to sale of the .IE, .FR and .IT for example).

    We have sites hosted in Ireland that target the UK and EU and US and sites hosted in the UK and US that target Ireland and we've never had a problem.

    Before anyone rushes out with the page load "trump" card - from Google's perspective - a lot of sites running in China, India, former Soviet countries, and Africa - these are SLOW sites. These are bedroom-run servers with dial-up connections - most sites running in Ireland, even if badly written, aren't going to fall foul of this new initiative by Google.

  4. #4
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    Default Re: What impact does server location have on rankings?

    yes server location make a impact on search engine.