Conversion Rate Optimization

You can find out your best and worst converting keywords. The first step of a conversion is converting a searcher to a visitor. You fail already here in most cases and it’s quite surprising which keywords and phrases get the highest CTR (click through rates). For instance we have a 100% CTR on the query [rss meta]. The searchers end up on a tiny post from 2006.

In contrast our huge resources lists often get quite low CTR. Does it mean that we should write dozens of microblogging like posts instead of one gigantic list? The 100% CTR is no anomaly, it’s just the most striking example. Also we rank high for [seo services uk] and similar queries but the CTR is disappointing. It seems that we need landing page optimization as our competitors target the query directly in their titles and have extra pages for it. At SEOptimise users land on the homepage and don’t find the term “SEO services” immediately.