* SE
* Search Engine
* A SE is a database that is an index of millions of web pages. Web pages are added to the index either by a submission or by the Search Engine Spider finding the website and crawling it.
* SEO
* Search Engine Optimization
* Search Engines each use their own algorithm to order their indexed pages. SEO is a method of taking all reasonable steps to get your particular page returned first when someone does a SE Search.
* SERPs
* Search Engine Results Pages
* Search Engines return their results in pages. Each page usually has 10 results. Most people searching only ever look at the first 3 pages of results, so your SEO strategey should be to get your site into the top 30 results.
* Link Popularity
* This is a measure of how many sites link back to you. Incoming links are a very important part of your SEO strategey. The more incoming links the more likely you are to get traffic to your site.



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