Difference between SEO and PPC

Pay per Click is a way for sites to appear in prominent positions on search engine results pages by paying the engine to display their results.


SEO can be separated into two separate areas of work which can be boiled down to onsite and offsite factors. Onsite factors include work on structure, navigation, copy, title and other coding tags and tweaks. Offsite factors that are considered part of most campaigns include linking to appropriate sites, Directory and portal submission, Web PR releases and more. Nowadays many sites find that SEO brings them approximately 70% of their traffic.

PPC:::Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked. With search engines, advertisers typically bid on [COLOR=blue]keyword phrases[/COLOR] relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

SEO investments will surely get you results as it is well proved to improve your website’s ranking. You can make a lot of money by using the PPC.

the main different is,

SEO: its free
PPC: u need to spend some money