Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good
SEO. Backlinks are links that are directed towards your website. Also known as Inbound links (IBL's). The number of backlinks is an indication of the popularity or importance of that website.
Backlinking is a way of getting that needed traffic to your site and you have to do it correctly and smartly. A great way to achieve visits is by linking to other similar or related sites to yours. It is also considered to be the best way of increasing website traffic and most importantly increasing the page rank (search engine value) of a website/blog.