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What is link equity?

This is a discussion on What is link equity? within the Search Engine Optimization forums, part of the Internet Marketing category; What is link equity?...

  1. #1
    Senior Member
    Join Date
    May 2020
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    143

    Default What is link equity?

    What is link equity?

  2. #2
    Senior Member
    Join Date
    May 2020
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    Spain
    Posts
    345

    Default Re: What is link equity?

    Hi Friend,
    Link equity, once colloquially referred to as "link juice," is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another. Links that pass equity are one of many signals that Google and other search engines use to determine a page's rankings in the SERPs.