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Is CPC and PPC the same?

This is a discussion on Is CPC and PPC the same? within the PPC, CPA, CPM, CPV, etc forums, part of the Internet Marketing category; Is CPC and PPC the same?...

  1. #1
    Senior Member
    Join Date
    Jul 2017

    Default Is CPC and PPC the same?

    Is CPC and PPC the same?

  2. #2
    Senior Member RH-Calvin's Avatar
    Join Date
    Jun 2013

    Default Re: Is CPC and PPC the same?

    Cost per click, which usually goes by the acronym of CPC, has two different meanings. For a search engine, the term cost per click means how much the search engine charges advertisers each time a visitor clicks on a sponsored link. Cost per click can also mean the total cost accrued by the advertiser when the ad is clicked on, from just listing the ad to the additional cost of the click-through on the part of the visitor.

    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
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