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Is CPC and PPC the same?

This is a discussion on Is CPC and PPC the same? within the PPC, CPA, CPM, CPV, etc forums, part of the Internet Marketing category; Is CPC and PPC the same?...

  1. #1
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    Default Is CPC and PPC the same?

    Is CPC and PPC the same?

  2. #2
    Senior Member RH-Calvin's Avatar
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    Default Re: Is CPC and PPC the same?

    Cost per click, which usually goes by the acronym of CPC, has two different meanings. For a search engine, the term cost per click means how much the search engine charges advertisers each time a visitor clicks on a sponsored link. Cost per click can also mean the total cost accrued by the advertiser when the ad is clicked on, from just listing the ad to the additional cost of the click-through on the part of the visitor.

    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
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    Default Re: Is CPC and PPC the same?

    PPC is Pay Per Click. It an advertising strategy in which you pay only when someone clicks on your ads. CPC is Cost Per Click, the cost you pay whenever someone clicks on your ads. So PPC and CPC are the same.

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    Default Re: Is CPC and PPC the same?

    WHAT PPC IS

    In short, pay per click (PPC) refers to a sort of advertising during which the adman pays for every click on one among their ads. this may typically be a set quantity of cash per click, however a lot of usually it takes the shape of a set daily budget, with the worth of every click fluctuatingbased on factors like competition and search volume.


    WHAT CPC IS

    CPC, or "cost per click" may be a metric that... measures the price per click. As i discussed higher than, that price can vary supported factors like what quantity competition exists for the keyword and fluctuations in search volume. If you have been running ads for "Taylor Swift Faceplant" at $0.17 per click so TayTay falls flat on her face at the VMAs, you will soon end up paying again and again that quantity. Since the budget is mounted, you will not bog down with a giant bill, however you'll burn through your funds rather more quickly.

    While it's only one a part of PPC advertising, CPC is typically wont to see PPC advertising as a full (as in, "cost per click advertising depends on Associate in Nursing agreed-upon fee for every time a viewer clicks the ad"). Technically, this makes it a trope, a word that's positively overkill during this scenario however that I ne'er get to use.

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    Default Re: Is CPC and PPC the same?

    Quote Originally Posted by RH-Calvin View Post
    Cost per click, which usually goes by the acronym of CPC, has two different meanings. For a search engine, the term cost per click means how much the search engine charges advertisers each time a visitor clicks on a sponsored link. Cost per click can also mean the total cost accrued by the advertiser when the ad is clicked on, from just listing the ad to the additional cost of the click-through on the part of the visitor.

    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
    Hi @RH-Calvin you forgot to give credit for the original source of your two post.
    https://www.brickmarketing.com/define-cost-per-click.htm
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    Default Re: Is CPC and PPC the same?

    PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program.