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What Is The Significance Of Impression Share Metric?

This is a discussion on What Is The Significance Of Impression Share Metric? within the PPC, CPA, CPM, CPV, etc forums, part of the Internet Marketing category; What Is The Significance Of Impression Share Metric?...

  1. #1
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    Default What Is The Significance Of Impression Share Metric?

    What Is The Significance Of Impression Share Metric?

  2. #2
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    Default Re: What Is The Significance Of Impression Share Metric?

    Impression share. Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.

  3. #3
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    Default Re: What Is The Significance Of Impression Share Metric?

    Google Ads' impression share is a useful metric that tells you what share of the targeted, eligible searches that you actually appear in. Here's how it's calculated:Impression Share = Total number of actualimpressions / total number of eligible impressions you potentially could have appeared in.