How Does A Google Auction Work?

How Does A Google Auction Work?

According to Google themselves, the 3 main factors that the AdWords auction takes into consideration when determining where to place your ad are Your Bid, The Quality of Your Ads, and the expected impact of your ad. Your bid is the maximum amount of money you're willing to pay in order for your ad to show.

The auction determines whether or not the ad actually shows and in which ad position it will show on the page. Here's how the auction works: When someone searches, the Google Ads system finds all ads whose keywords match that search. ... Of the remaining ads, only those with a sufficiently high Ad Rank may show.