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What is the difference between adwords/Google display ads and doubleclick?

This is a discussion on What is the difference between adwords/Google display ads and doubleclick? within the PPC, CPA, CPM, CPV, etc forums, part of the Internet Marketing category; What is the difference between adwords/Google display ads and doubleclick?...

  1. #1
    Senior Member sandy mary's Avatar
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    Default What is the difference between adwords/Google display ads and doubleclick?

    What is the difference between adwords/Google display ads and doubleclick?

  2. #2
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    Default Re: What is the difference between adwords/Google display ads and doubleclick?

    One of the main differences between Google AdWords and DoubleClick Bid Manager is the list of potential ad networks that advertisers can target. Google AdWords does not have access to these networks. Unlike Google AdWords, DoubleClick Bid Manager uses a Programmatic Direct ad buying process.