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What is differnce between CPC And PPC?

This is a discussion on What is differnce between CPC And PPC? within the PPC, CPA, CPM, CPV, etc forums, part of the Internet Marketing category; What is differnce between CPC And PPC?...

  1. #1
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    Default What is differnce between CPC And PPC?

    What is differnce between CPC And PPC?

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    Default Re: What is differnce between CPC And PPC?

    PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running.

    CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program.

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    Default Re: What is differnce between CPC And PPC?

    PPC is a type or mode of ad campaign you are running. CPC stands for cost per click for particular kw.

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    Senior Member RH-Calvin's Avatar
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    Default Re: What is differnce between CPC And PPC?

    Cost per click, which usually goes by the acronym of CPC, has two different meanings. For a search engine, the term cost per click means how much the search engine charges advertisers each time a visitor clicks on a sponsored link. Cost per click can also mean the total cost accrued by the advertiser when the ad is clicked on, from just listing the ad to the additional cost of the click-through on the part of the visitor.

    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
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    Senior Member Amit Tiwari's Avatar
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    Default Re: What is differnce between CPC And PPC?

    PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program. To use appropriately in discussion you may say, "We want to run a PPC Advertising Campaign with Google and we want to average our CPC at $0.75." The CPC cost is set by a Bidding process.

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    Default Re: What is differnce between CPC And PPC?

    PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program.

  7. #7
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    Default Re: What is differnce between CPC And PPC?

    PPC is Pay Per Click. It an advertising strategy in which you pay only when someone clicks on your ads. CPC is Cost Per Click, the cost you pay whenever someone clicks on your ads. So PPC and CPC are the same.

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    Default Re: What is differnce between CPC And PPC?

    PPC is pay per click , these ads square measure those styles of ads in digital selling wherever the publiciser pays to the platform for instance Google Adwords once|only|only if} somebody clicks their ads and not when the ad is displayed.

    For instance in Search Network Ads on the Google computer program Result Pages, the user commonly doesn't click all the ads, perhaps none!

    Till the user doesn't click the Ad, the ads collect impressions however not clicks.

    So in different words in PPC or pay per click ads the publiciser pays for less than clicks and not for impressions of his ads.

    The objective of PPC campaigns is to form certain that we tend to maintain a healthy quantitative relation of clicks collected to impressions got, that is named the CTR (click through rate) of the ad. A healthy CTR can lead to a better Quality Score of the Ad.

    Higher the standard Score , higher the position of the ad and fewer you pay per click of the ad.

    CPC means that price per click , there's liquid ecstasy CPC , the most quantity that the publiciser is wiling to get each click of his ad.


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