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is there any disadvantage of PPC?

This is a discussion on is there any disadvantage of PPC? within the PPC, CPA, CPM, CPV, etc forums, part of the Internet Marketing category; is there any disadvantage of PPC?...

  1. #1
    Newbie fastestfeed's Avatar
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    Default is there any disadvantage of PPC?

    is there any disadvantage of PPC?

  2. #2
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    Default Re: is there any disadvantage of PPC?

    No any disadvantage of PPC

  3. #3
    Senior Member Amit Tiwari's Avatar
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    Default Re: is there any disadvantage of PPC?

    Some of the challenges of PPC advertising include:


    Time investment - you can’t just set up your PPC campaigns and leave them. You need to invest time into optimising and improving to get the best results.


    Skills required - it can take some practise to set up effective campaigns. Many businesses choose to use a specialist agency.


    Costs can quickly add up - if you aren’t monitoring and optimising your campaigns to make sure you get a return on investment, money could be wasted. You will need to allocate budget for PPC campaigns, unlike SEO tactics where the investment is time and skills.


    Clicks and visits don’t always lead to sales - you will need to convince the user to ‘convert’ once they reach your website.

  4. #4
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    Default Re: is there any disadvantage of PPC?

    No there isn't unless you manage it unprofessionally or unefficiently.

  5. #5
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    Default Re: is there any disadvantage of PPC?

    Some time our competitors can also click our ads

  6. #6
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    Default Re: is there any disadvantage of PPC?

    No, Unless you can't handle PPC Perfectly.

  7. #7
    Senior Member RH-Calvin's Avatar
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    Default Re: is there any disadvantage of PPC?

    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
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  8. #8
    Senior Member domainname's Avatar
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    Default Re: is there any disadvantage of PPC?

    Quote Originally Posted by fastestfeed View Post
    is there any disadvantage of PPC?
    Disadvantages of pay per click:

    1. PPC advertising is very expensive

    2. It can only be used temporarily because it is difficult to handle in the long run, as PPC pricing can be costly for long period of time
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  9. #9
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    Default Re: is there any disadvantage of PPC?

    PPC Advertsing Is Really Expensive
    People Tend To Ignore Sponsored Ads



  10. #10
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    Default Re: is there any disadvantage of PPC?

    Pay Per Click Advertising used to be a sort of “shot in the dark” for businesses. Disadvantages of PPC advertising and some paid traffic alternatives.

  11. #11
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    Default Re: is there any disadvantage of PPC?

    Some of biggest disadvantages of PPC are follow:-

    Higher CPC:
    CPC keep rising high because of competition, in some cases its not possible for SME’s to bid surely keywords because of very high CPC

    Higher client Acquisition Cost: the value of client acquisition can increase as a result of around 1–5% of users can convert.

    Minimum Bid Threshold: one amongst the worst elements is Google setting Min damage Limit for keywords that do not have competitors, therefore in free market mode if there's not a rival you must be able to get high one position as a result of you're the sole bidder. however sadly, Google forces advertisers to Pay Higher value to seem on high position even for non-competitive keywords.

    Paying for Own complete Keywords: Google is creating a lot of cash by creating brands bid for his or her own keywords. the matter is, if a complete does not bid for his or her own keywords then competitors can bid for complete keywords to divert traffic from your complete.

    Invalid Clicks from Competitors Most of the business lost loads of cash because of pretend clicks. in step with analysis one out of four clicks could also be fraud click.

    Automation: In some cases automation is sweet however Google has taken to abundant management off from advertisers. view example: ab initio Google use to extend the budget by 2 hundredth, however currently its 100%. we do not have any choice to prohibit this increase. equally for ads Automation is finishing messing up with ad copy and show called for knowledge in ad layout.

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  12. #12
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    Default Re: is there any disadvantage of PPC?

    If the marketer or any person looking for PPC service, then he/she should have knowledge of it. We appreciate your writing and your views over PPC but the challenges which you have mentioned here are not actually the challenges. No doubt, you will not run any ad until unless you're not perfect in paid ads.

    PPC has no disadvantage infact it helps to generate more revenue, if we target the right audience.


    Quote Originally Posted by Amit Tiwari View Post
    Some of the challenges of PPC advertising include:


    Time investment - you can’t just set up your PPC campaigns and leave them. You need to invest time into optimising and improving to get the best results.


    Skills required - it can take some practise to set up effective campaigns. Many businesses choose to use a specialist agency.


    Costs can quickly add up - if you aren’t monitoring and optimising your campaigns to make sure you get a return on investment, money could be wasted. You will need to allocate budget for PPC campaigns, unlike SEO tactics where the investment is time and skills.


    Clicks and visits don’t always lead to sales - you will need to convince the user to ‘convert’ once they reach your website.

  13. #13
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    Default Re: is there any disadvantage of PPC?

    Quote Originally Posted by pyarasarishta View Post
    No any disadvantage of PPC
    How do you say that? Please explain in detailed to convince me.
    Disadvantage is where the users from the mobile mostly ignored those green labeled ads in the results page.
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