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What is DFP ?

This is a discussion on What is DFP ? within the PPC, CPA, CPM, CPV, etc forums, part of the Internet Marketing category; what is DFP? Formerly called as Google Dart, is a billboard software in SaaS platform, used as ad server travel ...

  1. #21
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    Default Re: What is DFP ?

    what is DFP?

    Formerly called as Google Dart, is a billboard software in SaaS platform, used as ad server travel by Google. it's designed to manage the method of delivering ads to publisher’s website hence increasing ad revenue.

    In simple terms, DFP helps you if you would like to sell ads to a dealer in California and need to point out ads only someone in California area is visiting your site.

    So, how it works?

    Firstly, the ad units are created within the webpage. Once these ad units or inventories are created, DFP automatically creates ad-tags which are pieces of HTML and JavaScript code.

    Next, these tags are moved to the advertising platform and now when an advertiser visits the platform, the tag identifies the inventory and places a billboard into space. This selection is completed by DFP by selecting the simplest ad request from all ad-campaign of the advertiser then delivers that ad to space and records the info .

  2. #22
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    Default Re: What is DFP ?

    Think of DFP as an auctioneer, where the publisher of a website is selling advertising space. The publisher might do some deals with ad networks, or want to sell to Adsense, AdExchange or directly to third parties. For each page load, DFP will automatically offer the chance to buy the space to all of those networks and select the best price.
    It is highly adjustable and can be set up to favour certain advertisers over certain others in certain conditions, serve a set number of impressions, serve only 1 ad per day to each user, and so on.

  3. #23
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    Default Re: What is DFP ?

    DFP centers around demonstrating the advertisement that would make you the most income at some random time. You have heaps of choices when making detail types. DFP

  4. #24
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    Default Re: What is DFP ?

    DFP which stands for DoubleClick for Publishers which focuses on showing the ad that would make you the most revenue at any given time.

  5. #25
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    Default Re: What is DFP ?

    DoubleClick for Publishers (DFP) is an ad management tool that allows publishers to sell, schedule, deliver, and manage their ad inventory. DFP is an SAS platform designed to manage the process of delivering ads to your websites, mobile apps.

  6. #26
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    Default Re: What is DFP ?

    DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps, games, or a combination. Today we are going to cover three basics of using DFP as your ad server.

  7. #27
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    Default Re: What is DFP ?

    DFP which stands for DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites, mobile devices, games and much more. The SAS platform is also called ad serving. Which put simply, is the technology and services that puts ads on all your websites.

  8. #28
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    Default Re: What is DFP ?

    DoubleClick for Publishers (DFP) is an ad management tool that allows publishers to sell, schedule, deliver, and manage their ad inventory. Google has now rebranded DFP as Google Ad Manager (GAM), a unified platform to manage all our ads in one place.

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