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What is Mean by Quality Score in PPC?

This is a discussion on What is Mean by Quality Score in PPC? within the PPC, CPA, CPM, CPV, etc forums, part of the Internet Marketing category; Please tell me the actual information about Quality Score in PPC...

  1. #1
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    Default What is Mean by Quality Score in PPC?

    Please tell me the actual information about Quality Score in PPC

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    Default Re: What is Mean by Quality Score in PPC?

    When our add keyword or landing page are good according to the google machine then we get the Quality Score in PPC...

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    Default Re: What is Mean by Quality Score in PPC?

    Basically the purpose of quality score is to determine how relevant your advertise is to people seeing your advert.

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    Default Re: What is Mean by Quality Score in PPC?

    In the ppc quality score is the main factor for the biding . your click through rate , relevancy of ads and keywords determine your max bid for your ads .

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    Default Re: What is Mean by Quality Score in PPC?

    Quality Score is calculated into overall impressions divided by overall clicks .

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    Default Re: What is Mean by Quality Score in PPC?

    Quality Score is used to check the quality and relevance of both your keywords and PPC ads, its a kind of google's rating. Quality Score depends on multiple factors like:
    • The relevance of each keyword to its ad group.
    • Click Through Rate(CTR)
    • Landing page quality and relevance.
    • The relevance of your ad text.
    • History of AdWords account performance.

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    Default Re: What is Mean by Quality Score in PPC?

    I am trying to improve my quality score. But for most of the keywords CTR is low. What should I do for improving "impression"? IS there any possible way?

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    Default Re: What is Mean by Quality Score in PPC?

    Quality score is a metric recorded in Google AdWords and Bing Ads reporting the combined relevance and historical performance of your ads, keywords, and landing pages in regards to a user's search query.

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    Default Re: What is Mean by Quality Score in PPC?

    Quality score is a metric recorded in Google AdWords and Bing Ads reporting the combined relevance and historical performance of your ads, keywords, and landing pages in regards to a user's search query.
    Here is an article on how to improve your quality score
    http://unbounce.com/ppc/quality-score/

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    Default Re: What is Mean by Quality Score in PPC?

    The Quality Score is very important in PPC. Quality score depends on the two factors one is bidding and other landing page.If the landing page is more relevant to ad with less bidding the ad may place in first 3 positions...

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    Default Re: What is Mean by Quality Score in PPC?

    Greetings,

    Ppc quality score means that the content in your landing page is good, and therefore people are interested in it.
    The higher your QS is, the less you will pay, and vice versa.

    MarkBlack6Adv

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    Member Amyrivers's Avatar
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    Default Re: What is Mean by Quality Score in PPC?

    It means how much your ad relevancy to your web page & content. It's given from10

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    Default Re: What is Mean by Quality Score in PPC?

    To determine the order in which ads are listed, each ad has the following formula run against it: bid * Quality Score. Ads are then listed in descending order based on the result of that equation. The exact weight of Quality Score versus bid has not been revealed by any of the major search ene, and each company has stated that they reserve the right to continually adjust their ranking methodologies.

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    Default Re: What is Mean by Quality Score in PPC?

    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. ... Landing page quality and relevance. The relevance of your ad text.

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    Default Re: What is Mean by Quality Score in PPC?

    In Google Adwords, quality score plays an important role within the success of any campaign. That’s only because Quality Scores have enormous influence over the value & effectiveness of your paid search campaigns.

    Quality Score is Google's rating of the standard and relevance of both your keywords and PPC (Pay Per Click ) ads. it's wont to determine your CPC (Cost per Click ) and multiplied by your maximum bid to work out your ad rank within the ad auction process.

    Your Quality Score depends on multiple factors, including:

    • Click Through Rate (CTR).

    • The relevance of every keyword to its ad group.

    • Landing page quality and relevance.

    • The relevance of your ad text.

    • Your historical Ad Words account performance.

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    Default Re: What is Mean by Quality Score in PPC?

    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. ... The relevance of each keyword to its ad group. Landing page quality and relevance.

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