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what is pay per click ?

This is a discussion on what is pay per click ? within the PPC, CPA, CPM, CPV, etc forums, part of the Internet Marketing category; PPC (Pay Per Click) is google Paid advertising service provide by google....

  1. #41
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    Default Re: what is pay per click ?

    PPC (Pay Per Click) is google Paid advertising service provide by google.

  2. #42
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    Default Re: what is pay per click ?

    Pay Per Click is the method by which you can do online advertisement and where you have to pay only for per clicks. It is a form of paid advertisement.

  3. #43
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    Default Re: what is pay per click ?

    Seeing the post title I thought you were asking the question, then get to realize you are giving the answer!

  4. #44
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    Default Re: what is pay per click ?

    its when you advertise on other website, and you pay that website everytime there's someone is clicking the ads

  5. #45
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    Default Re: what is pay per click ?

    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

  6. #46
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    Default Re: what is pay per click ?

    When google pay you for each click on a advertisement on your site..




  7. #47
    Senior Member Nexevo Technologies's Avatar
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    Default Re: what is pay per click ?

    PPC is stand for pay per click. Its one of the Advertising steps, which is used to increase the website traffic and also improve the online business.

  8. #48
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    Default Re: what is pay per click ?

    PPC is a paid technique for getting more results fast to a your Website.




  9. #49
    Senior Member Nexevo Technologies's Avatar
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    Default Re: what is pay per click ?

    PPC means Pay Per Click. Its one of the process of Search Engine Marketing. Its was used to increase the website traffic and also increase the business.

  10. #50
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    Default Re: what is pay per click ?

    PPC stand for Pay Per Click, it an advertisement on search engine in which is some amount will be debit when someone click on it.
    Last edited by webdesigncompany; 02-16-2017 at 05:35 AM.

  11. #51
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    Default Re: what is pay per click ?

    PPC is a kind of marketing where a advertiser paid for a every single click on its ads.

  12. #52
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    Default Re: what is pay per click ?

    PPC stands for Pay Per Click it is a good way to get traffic to your website or business, it is also called paid linking. That we can see in the top of Google. 3 ads show in the Top of Google and 8 ads shown in the side of the Google.

  13. #53
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    Smile Re: what is pay per click ?

    Hello guys,

    It's Ivan from Serpstat tool

    I'd like to share few proven methods of how to run PPC campaigns successfully and easily:

    Hack #1

    How to find out what keywords your competitors are using in PPC



    Talking about PPC, there is nothing easier than launching a PPC campaign using the keywords your competitors use. Why? Because your rivals already pay for these words which mean that there are high chances that these keywords are relevant. The more this or that keyword is frequent, the more relevant they are to your business. Of course, there is a risk to catch a highly competitive auction. But, this can happen to any keyword. So, without further ado, let's see how to find these keywords:





    1

    Go to Serpstat, sign up if you don't have your account yet. Enter your competitor's domain to the search bar, choose the database and click on "Search."









    2

    Go to "Domain Analysis" module, then "PPC Research" and finally click on "Keywords."









    3

    Export this report and analyze it.









    4

    Pay particular attention to "Keyword" column.








    Here are all the keywords your competitor is displayed for in contextual advertising. It's a ready-to-use list of keywords for launching your PPC campaign. Or you can choose another tactic and exclude these keywords from your list to avoid competition.





    Hack #2
    How to find out what ads your competitor is using



    Writing ads seems quite simple, but inspiration doesn't have a schedule. This hack will help you to find some ads' ideas when you run out of inspiration. As in the previous hack, we'll borrow ideas from our competitors.





    1

    To do this switch from "Keywords" to "Ads examples" feature in PPC Research module.









    2

    Export the gained report.









    3

    Pay attention to "Title" and "Text" columns.








    Hack #3
    What landing pages does your competitor align with PPC ads?



    A landing page is an important part of successful PPC campaign. Research your competitors, analyze what landing pages they create and use. It will help you to learn which strategies work and which ones don't. Take several minutes a day to track the landing pages of your competitors not to miss the changes they make. Analyze this changes, why your rival changed some parts of his landing page and how these changes affect the conversions.





    1

    As at the previous hack, we need "Ads" feature of PPC analysis module. If you've already exported this report in the hack #2, just reopen it.









    2

    Now, look at the "URL" column.








    Now you see what strategies your competitors use. Use this knowledge to modify your PPC campaign, ask your front-end developer and designer to create new landing pages with clear and tried and true CTAs.





    Hack #4
    How to find missing keywords



    Guess how? Sure, we'll borrow some from our competitors ;)
    Let's compare the keywords we use with theirs.





    1

    Go to "Domain vs Domain" feature, which is in the PPC research module as well.









    2

    Type your domain to the first box and the domains of your 2 direct competitors to the other ones.









    3

    Analyze the data you get and create a list of your missing keywords:


    • that are unique for competitor #1;


    • that are unique for competitor #2;


    • that are common for both of your competitors.










    Use these keywords to expand your semantic core. But what to do is you're already bigger than your rivals, and there is nothing to borrow from them? Jump to the next hack to find the answer ;)





    Hack #5
    How to get even more keywords



    If you already use more keywords than your rivals do, you may wonder where to get ideas for new PPC campaigns. You can try to brainstorm or spend our on different blogs and forums or just use Serpstat ;)

    This method is based on combining of several reports. So, let's see how it works:





    1

    Type a high-volume keyword, which is relevant to your website to Serpstat's search box. If you sell laptops, enter "laptop" e.g.









    2

    Then export the following reports one by one:


    • Keyword research → SEO Research → Keyword selection;


    • Keyword research → SEO Research → Cluster research;


    • Keyword research → SEO Research → Search Suggestions;


    • Keyword research → PPC Research → Keywords.











    3

    After exporting all of these reports, gather them into one file






    So, we got a huge file full of niche keywords. Group these keywords, clean up all irrelevant ones. An increase in the number of keywords will cause the traffic growth. Thus be ready to pony up extra money on your PPC campaigns.


    All previously mentioned hacks are widely known and used by most of PPC experts. So, they are time-honored, and you can start using them without any fear. The two next hacks are pilot ones and could lead both to traffic growth as well as to total ad budget loss.





    Hack #6
    How to set PPC campaigns using the branded keywords of your competitors



    If you are an experienced PPC specialist, you have a high number of visitors, try this method.





    1

    Enter the branded keyword of your competitor to Serpstat search box, let's take Amazon e.g.







    2

    Go to "Keyword Research" then "SEO research" and finally click on "Search suggestions."






    3

    Export this report and analyze it






    This strategy is controversial and expensive. As your pages won't contain your competitor's branded keywords, the only way here is to raise keyword bids. Use these branded keywords with common and neutral ads. Here is an example of how the ad that contains keyword "amazon" can look like: "The biggest online retailer." Moreover, you can set a campaign using negative brand keywords, I mean something like "brand name alternative."





    Hack #7
    How not to miss high volume keywords



    This hack is devoted only to informational keywords. Align your PPC ad with any informational page of your website as blog article e.g. This method won't, probably, bring you high conversions, but it will work well for your brand awareness. By answering the questions of your users, you'll encourage them to purchase on your website.





    1

    Enter the link to your blog or any informational part of your website to Serpstat's search box and select the filter "URL prefix" on the left.










    2

    Go to "Domain Analysis," then "SEO research" and finally click on "Top pages."









    3

    Export this report and analyze it.














  14. #54
    Senior Member Amit Tiwari's Avatar
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    Default Re: what is pay per click ?

    PPC stands for Pay Per Click it is a process to promote our website, services, brand and get more traffics and business. It is paid process. You will able to pay a limit amount on per click.

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    Default Re: what is pay per click ?

    PPC can make money from google adsense and ad networks

  16. #56
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    Default Re: what is pay per click ?

    PPC stands for Pay Per Click. Its one of the part of Search engine Marketing. Its used to increase the website traffic and ranking at google.

    5 Benefits of Pay-Per-Click:

    1) Speed-to-market
    2) Reach
    3) Highly-targeted website traffic
    4) Testing Capabilities
    5) Maximize the return on your marketing investment

  17. #57
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    Default Re: what is pay per click ?

    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

  18. #58
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    Default Re: what is pay per click ?

    It is a model of internet marketing in which advertisers pay a fee each time their ad is clicked. Tt’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

  19. #59
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    Default Re: what is pay per click ?

    Per Click it is a good way to increase traffic to your website or business. This is a paid service.

  20. #60
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    Default Re: what is pay per click ?

    PPC Is nothing but Pay Per Click. It is one of the advertising campaign in which Price will be based on each click.

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