More beneficiary- PPC or SEO?

Hi all,

I am doing SEO of my website and getting handful enquiries.Want to ask that should I invest in PPC also..?Is it more beneficial than SEO.?Are the enquiries generated from PPC campaigns are genuine.?

hi
It depends upon the budget , if one have budget then PPC can be useful because its shows fast results on ranking, and if not then SEO is best because of its wider range. and free also.

In order to make the most of your marketing campaign, you must combine paid efforts (PPC etc) with unpaid ones (SEO)...since both have their own advantages...

Now that you are already working on organic optimization, you may jump in PPC (if you are not on a budget). Sometimes, PPC does wonders for a website. I have seen many websites that were unable to pull organic traffic... But after PPC, their conversion rate improved. If your keywords, ads and landing pages are properly optimized, you should be making the most from PPC engines.

I use a tool called ‘Keyword Country’ to build better structured PPC campaigns quickly ... Quite helpful!

PPC is good for the instant results for ranking and traffic. but its costly and benificiary to your site if you get good PPC service.

I always go with the free route. It might take a little longer (not by much), but you'll end up with the same result.

Some would disagree, but why pay for something that you can do for free?

Thanks for the wonderful suggestions.I am planning to start a PPC Ad campaign for my website,But I think investing in festive season won't yield impressive result.What do you say?

Originally Posted by Venus Brown

Thanks for the wonderful suggestions.I am planning to start a PPC Ad campaign for my website,But I think investing in festive season won't yield impressive result.What do you say?

I don’t think the ongoing festivity should matter much so far as PPC is concerned. As it is, there is no daily fee and you got to pay for each click, so even if the activity is subdued, it just means you are not paying much during a temporary period.

Thanks Rebecca for explaining it so very well.

SEO
Organic search engine optimization is an ongoing process to bring your website on the top pages of major search engines.
The major advantages of Organic SEO are:-

• The advertiser does not have to pay on a click by visitor
• The positioning once achieved on top pages just need to be maintained without any cost
• Visitors most likely prefer to visit organic listed websites, as they are approved by search engines and have most relevant information
• Increase in target audience accessibility
• Low Cost advertising with high rate of return
• Expansion of business worldwide
• More Visibility over competitors

PPC Advertising

PPC is a form of Search Engine Marketing that consists of getting website traffic from Search Engines. PPC campaign helps you to keep a control of your advertising budget.

SEO is much more good then PPC ads because SEO is a long term investment for your site while PPC is not. If u r doing SEO and you want to make advertise of your site then you should have to go for affiliate marketing not for PPC.

SEO is the best. PPC is too costly...

Ppc and seo both are the advertisement tool.Ppc mainly on beside the seo so i think seo is so benificiary.

PPC or Pay per Click Advertising is an advertising service that many of the major search engines, like Google, offer. Advertisers can place ads there...

Hello Friends,

Before you can predict the future, it’s good to look at the past and present. In the world of Search Engine Marketing (SEM), pay per click (PPC) is the relative newcomer and search engine optimization (SEO) is the seasoned pro… SEO predates PPC by almost five-years.

SEO was the preferred method of search marketing up until roughly two-years ago. That’s when PPC exploded onto the scene, and in that short a span of time it has overtaken SEO as the preeminent leader in SEM.
When looking at the numbers and dollars involved in each segment and weighing their respective pros and cons, it becomes very clear that PPC is the product of choice that is going to dominant SEM for the next few years.


Consider the following:

• PPC generates more profits and brings in more money than SEO.
• A December 2004, report released by SEMPO indicated that 82% of money spent on SEM went to PPC, while SEO only garnished 12% of the ad dollars.
• Search engine advertising increased by 50% in 2004; the primary beneficiary was PPC.

Thanks

Do SEO and PPC and You will win!!

you are right but i prefer always seo , we can handle a no. of keywords through it ,secondly we select the best keyword then do do cpc & seo bith

you will surely be able to increase your page rank when you go on SEO investment, because it will help improve the situation.