Advantages of PPC over SEO

If you don't want to wait for the traffic to your site then go for ppc otherwise seo is great.

Both are great tools with their pros and cons. I'd say that PPC has faster results while SEO takes longer. In terms of costs, SEO is less expensive of course. If I have to choose between the two, I'll probably choose SEO over PPC. It's effectiveness has been proven in time as most advertisers are using it in years. Moreso, SEO is cheaper.

PPC has one advantage over seo. It gives instant traffic.

There are certainly a lot of advantages to PPC, but its important to remember to "not put all of your eggs in one basket."
PPC is a great way to generate traffic but over the long term it is essential to combine PPC with a good SEO campaign.

Originally Posted by rohit_tripathi60

for long term you have to work on SEO, Think about it in terms of a physical store. Ignoring search engine optimisation is like saying you want customers from Suburb X to come to your store and you're willing to pay their taxi fare every time... but you are not interested in customers from Suburb Y, who you could get for a one off charge for a billboard in their suburb.

I agree. Otherwise, you'll be paying too much for PPC (if we're talking long term here).

PPC is good and effective but we have to pay for it...that is the only drawback of ppc i think ...But seo techniques have no issue of this ..with following some factors of on and off page is enough,this is a long term but more effective than ppc ...Doing both is good...for site promotion

yes ppc is effective for website promotion n it is faster also than seo.. it really helps..

I would have to say the main advantage is that you get immediate traffic and the traffic is guaranteed to be super targeted.

Testing PPC doesn’t always mean SEO will perform the same way, but the relative correlations tend to be similar. If one term is converting twice as well, chances are it will still perform twice as well in SEO. With PPC they can change point whenever they want to. Its harder for SEO to switch keywords.