Thread: Advantages of PPC over SEO

Here are some advantages of PPC over SEO:

- Set up Time and Cost
- Long Term value
- Risk
- Measurability
- Flexible
- Easy implementation

Originally Posted by sagar4evr

Here are some advantages of PPC over SEO:

- Set up Time and Cost
- Long Term value
- Risk
- Measurability
- Flexible
- Easy implementation

for long term you have to work on SEO, Think about it in terms of a physical store. Ignoring search engine optimisation is like saying you want customers from Suburb X to come to your store and you're willing to pay their taxi fare every time... but you are not interested in customers from Suburb Y, who you could get for a one off charge for a billboard in their suburb.

thank you for your information

Fast result - ppc
Slow result - seo

Here are some benefits of Pay Per click:

Pay per click Internet advertising campaigns create and increase brand awareness, because even if users do not click on your ads, they are still aware of the ads, which are strategically placed in all search engine results.

Manageable - you set the budgets allowing to manage your advertising spend effectively and to your requirements.

Immediate Results - when managed correctly a PPC campaign can produce significant results in a short period of time, sometimes even minutes.

Brand Awareness - Pay per click campaign is effective for increasing brand awareness, as even when the visitors do not click through they are still aware of the PPC ads appearing predominately on the results pages.

Seo works well in long run but takes time whereas PPC is a fast way to promote and market your products.

I agree with you PPC is easy way to promote the product, but it's very expensive

sometimes PPC is expensive but SEO will cost you less.

I think it's best to use PPC in Google if you want to boost your traffic for just a short period of time especially if your site is just newly launched and its targeted keywords are not yet ranking high in search results.

I think SEO & PPC both are useful to get you leads from online users, all depends on your business nature and your market depend on basis which you can use the effective one.

I agree that SEO takes time to get you conversions but you can utilize your that time by doing PPC.

Cheers,