More beneficiary- PPC or SEO?

hi
It depends upon the budget , if one have budget then PPC can be useful because its shows fast results on ranking, and if not then SEO is best because of its wider range. and free also.

In order to make the most of your marketing campaign, you must combine paid efforts (PPC etc) with unpaid ones (SEO)...since both have their own advantages...

Now that you are already working on organic optimization, you may jump in PPC (if you are not on a budget). Sometimes, PPC does wonders for a website. I have seen many websites that were unable to pull organic traffic... But after PPC, their conversion rate improved. If your keywords, ads and landing pages are properly optimized, you should be making the most from PPC engines.

I use a tool called ‘Keyword Country’ to build better structured PPC campaigns quickly ... Quite helpful!

PPC is good for the instant results for ranking and traffic. but its costly and benificiary to your site if you get good PPC service.

I always go with the free route. It might take a little longer (not by much), but you'll end up with the same result.

Some would disagree, but why pay for something that you can do for free?

Thanks for the wonderful suggestions.I am planning to start a PPC Ad campaign for my website,But I think investing in festive season won't yield impressive result.What do you say?

Originally Posted by Venus Brown

Thanks for the wonderful suggestions.I am planning to start a PPC Ad campaign for my website,But I think investing in festive season won't yield impressive result.What do you say?

I don’t think the ongoing festivity should matter much so far as PPC is concerned. As it is, there is no daily fee and you got to pay for each click, so even if the activity is subdued, it just means you are not paying much during a temporary period.

Thanks Rebecca for explaining it so very well.

SEO
Organic search engine optimization is an ongoing process to bring your website on the top pages of major search engines.
The major advantages of Organic SEO are:-

• The advertiser does not have to pay on a click by visitor
• The positioning once achieved on top pages just need to be maintained without any cost
• Visitors most likely prefer to visit organic listed websites, as they are approved by search engines and have most relevant information
• Increase in target audience accessibility
• Low Cost advertising with high rate of return
• Expansion of business worldwide
• More Visibility over competitors

PPC Advertising

PPC is a form of Search Engine Marketing that consists of getting website traffic from Search Engines. PPC campaign helps you to keep a control of your advertising budget.

SEO is much more good then PPC ads because SEO is a long term investment for your site while PPC is not. If u r doing SEO and you want to make advertise of your site then you should have to go for affiliate marketing not for PPC.