Pay Per Click Optimization

But the issue is we have to pay money for it..the things should be fetched in such a way that there should not be any investments or no loss ...the best way to get rid of this is follow simple organic _ _ _ factors to get the page high in search engines...

thank you for the advice

As far as I am concerned PPC is NOT looked at well by search engines because it is PAID traffic. Sure, its a link, but it is a link that does not have much value when it comes to SERPS and eventually Google's PR. So that means that it is NOT an integral factor in SEO. This said, I think it is important that everyone understands that PPC can be expensive if not handled properly or if the person does not develop a strategy for using it.

PPC Optimization requires tons of work and this is where most people miss the target. I include all of the tweaking and testing as part of the PPC Optimization and you have to do a ton of it in order to get good profitable ass.

PPC advertising has become more competitive, with bidding wars, sophisticated bidding and tracking software, and ad budgets skyrocketing. Get maximum targeted traffic for minimum budget. It is an internal advertising tool used on search engines,advertising networks as well as content websites such as blogs.

what is the maximum payment you can earn with this?

Pay per click will not optimize your site so that it reflects who you are and what you offer. If your site is poorly optimized before you begin to advertise it with PPC, it will still be poorly optimized afterwards. Another downfall is that when you stop paying for PPC, it disappears and so does the traffic it brings!

On the other hand, a well executed SEO plan will improve your position in the regular editorial search results. You will have a finely tuned web site that reflects who you are and what you offer. You are not held hostage to having to continuously throw money at search engines to maintain your listings.