I found out that it's more common than I had first thought. It appears as thought Google is in the driver’s seat. When I asked my friend what he was going to do, he seemed positive and said, "I'll find other sources of traffic." This is easier said then done in the world of Google, but I give him a lot of credit for staying positive and focusing on how he could turn the situation around. can tell you as someone who wrote the book on SEO (SEO Made Simple) it's simply a matter of managing on-page optimization factors and getting links from high authority websites.



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