Measures Audio Ads Performance.

This is the second part of the declaration made ​​by the Google Analytics for a few days on the development of standards and opt-in settings. A further enhancement is the integration of Google Analytics analyzes audio ads.

With this new feature for users who analyzes the sound implementation of the Declaration in their positions will now be able to see how their campaign metrics for impressions, ad plays, markets, and CPM correlate with their data traffic on the Internet. These include transfers, proceeds from the transaction data. Simply put, this would enable users to see if analysis of the audio ads campaigns bring any traffic at all sites on the Internet. In measuring the performance of Audio Ads, Google Analytics conspiracy heard the number of times ads have been declared sound by users against the number of times that lead to users who are actually visiting the advertiser's site.

Quantify the benefits of advertising compared to the sound to convert the traffic is definitely a useful tool for webmasters. This would largely determine the viability of the coordination of radio ads for the implementation of the site.

Google Analytics for ads audio is currently available for users in the United States only. And you will only appear in the accounts of Google Analytics users who have linked their Adwords and Analytics accounts.