Digg.com to try adCenter

**SticKer** · 07-30-2007 04:21 AM

Digg Inc., a reader-powered news site, fired Google Inc. as its online advertising partner Wednesday in favor of a company Digg's top executive described as young and willing to take risks: Microsoft Corp.

"We at Digg couldn't think of a better partner to get to where we need to go," said Jay Adelson, the company's chief executive officer. "They're a young ad service, they're innovative, they're willing to work with us on the cutting edge."

For three years, Microsoft will deliver ads — mostly small, contextually relevant text links — on Digg.com.

Digg is the first high-profile customer for Microsoft's adCenter platform since the company signed up Facebook, a popular social networking site, last summer.

With Digg and Facebook under its belt, Microsoft may be able to seal deals with other social networking sites. For Digg, though, the decision could backfire.

**brian** · 07-30-2007 02:42 PM

It'll be interesting to see how digg fairs with this...I just hope that it doesn't turn out to be so bad that digg ends up running into financial trouble, as it seems like a huge risk to take.

**SticKer** · 07-31-2007 04:41 AM

yeh i feel the same

**links200001** · 08-16-2011 04:16 PM

thanks for this good information

**Alicia Edward** · 09-12-2011 07:18 AM

yup! this is the huge risk that Digg is going to take but for achieving something you have to take risks, anyway! I wish best of luck to Digg for their risks...