PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically....
A domain name is your website name. A domain name is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet. ... Because of this, domain names were developed and used to...
A web server is server software, or hardware dedicated to running said software, that can satisfy World Wide Web client requests. A web server can, in general, contain one or more websites. A web server processes incoming network requests over HTTP...
Alexa measures the traffic on your website and provide a numerical value to rank your domain in search engines. Alexa rank can be improved by good content update and also by building backlinks from other relevant sources.
Pagejacking is the process of illegally copying legitimate website content (usually, in the form of source code) to another website designed to replicate the original website. To accomplish pagejacking, a fraudulent pagejacker copies a favorite...
Cross linking refers to the process of linking between two sites. Whether or not they are owned by the same person, cross linking is the process on which the internet is built. It allows users to reference sites with content similar to that which...
Keyword stemming is a useful tool for web pages and search engine optimization. The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix, suffix, or pluralization to make the...
Backlinks are URLs placed on a webpage with the help of keywords hyperlinked to redirect traffic to your website. These backlinks are helpful to build keyword ranking and also generate traffic from them.
A 302 redirect means that the move is only temporary. Search engines need to figure out whether to keep the old page, or replace it with the one found at the new location.
Top ranking can be achieved by good on page and off page techniques. Publishing unique content and building backlinks from relevant webpages will help to get higher rankings for your keywords in search engines.
More backlinks can be generated using various off page techniques like:
Guest posting
Article submission
Press release submission
Social bookmarks
Classified ads
Infographics submission
SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.
Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit...
The foreign exchange market (Forex, FX, or currency market) is a global decentralized or over-the-counter (OTC) market for the trading of currencies. This market determines the foreign exchange rate. It includes all aspects of buying, selling and...
Link building is the process of placing URLs on external webpages with the help of keywords to rank them higher in search engines and generate traffic.
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard,...
An Internet Protocol address (IP address) is a logical numeric address that is assigned to every single computer, printer, switch, router or any other device that is part of a TCP/IP-based network.
Google launched Panda in February 2011, mainly as a change in its search results ranking algorithm. The main purpose of the update was just to keep those low quality and low content sites away from the top ranking results and give the actual quality...
SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.
Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. It can be reduced by:
Good content update
Internal links
Easy navigation
Quick loading of webpage
Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Google Pigeon is the code name given to Google latest local search algorithm update. This update was released on July 24, 2014. The update is aimed to increase the ranking of local listing in a search. The changes will also effect the search results...
A call to action (CTA) is a statement designed to get an immediate response from the person reading or hearing it. It's used in business as part of a marketing strategy to get your target market to respond through action.
The null pointer is used to denote the end of a memory search or processing event. In computer programming, a null pointer is a pointer that does not point to any object or function.
Cloaking is a technique used to deliver the content on a Web page to a search engine in such a way that different content than what is delivered to a regular human user appears on the search engine. The goal of cloaking is to boost a website's...
Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.
Google Adsense is an advertising network that is used to display on your website to generate revenue through PPC campaigns. You need to apply for an Adsense account to place Google ads on your website.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically....
The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that...
Inline CSS refers to CSS found in an HTML file. It is found in the head of a document between style tags. Inlining CSS simply means putting your CSS into your HTML file instead of an external CSS file.
JavaScript has six primitives types: string , number , undefined , null , boolean , and symbol . There is also a compound type or object . Interestingly, the primitive types are immutable and don't have properties.
Information architecture (IA) is the structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and findability; and an emerging...
The prompt() method displays a dialog box that prompts the visitor for input. A prompt box is often used if you want the user to input a value before entering a page.
RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.
Mousetrapping is a technique used by some websites to keep visitors from leaving their website, either by launching an endless series of pop-up ads—known colloquially as a soggy biscuit—or by re-launching their website in a window that cannot be...
htaccess is a Web server configuration file that contains commands known by the server that tell the server how to behave in certain instances. Apache Web servers, and other NCSA compliant Web servers can use htaccess.
Outbound leads are prospects that you reach out to.Inbound leads are often a result of your content marketing strategy. Outbound leads come from your direct emails or phone calls to prospects. Inbound leads have an initial knowledge about your...
Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.
H1 and H2 are HTML tags that are used to define the webpage headings. They are useful for search engine crawlers to know about your webpage content headings.
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