RH-Calvin
Senior Member

Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads,...

301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages...

URL mapping or keyword URL mapping is the process of determining which page of a website should contain certain keywords to maximize the optimization of the entire website or webpage as a whole. Manier times optimization is only directed at the...

Mobilegeddon is a name given by webmasters and web-developers to Google's algorithm update of April 21, 2015. The main effect of this update is to give priority to web sites that display well on smartphones and other mobile devices. The change does...

Keyword stemming is a useful tool for web pages and search engine optimization. The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix, suffix, or pluralization to make the...

Varnish is an HTTP accelerator designed for content-heavy dynamic web sites as well as APIs. In contrast to other web accelerators, such as Squid, which began life as a client-side cache, or Apache and nginx, which are primarily origin servers,...

Directory submission is an off page technique to submit your domain in various web directories. It is of no value today as Google considers these directory sites as thin sites with very less content.

Indexing is updating the cached webpages in search engine database. Indexed webpages are now ready for search engine rankings.

Dynamic SEO is an approach where you have an ongoing relationship with an SEO professional, so your company's website can change when the search engines do.

Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat. Think of it like legal highs.

The most important Google ranking factors are: - Content - Website design - Website loading time - Backlinks

301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages...

Keyword stuffing is a black hat seo technique used to rank your keywords faster in search engines. It is the process of deliberate use of keywords repeatedly to exceed the keyword density in an article. The process can risk your website to search...

Infographics is a graphical information shared for your business products and services. It is used to submit in various Web2.0 to build backlinks and also generate traffic from them. They are helpful to build your website popularity in search...

Quality backlinks will help to build trust of your domain in search engines and rank keywords higher in search results.

The Google Sandbox Effect is a theory used to explain why newly-registered domains or domains with frequent ownership changes rank poorly in Google Search Engine Results Pages (SERPS). In other words new websites are put into a “sandbox” or a...

Google Adwords is a paid keyword promotion tool used to build your keyword popularity and also generate good traffic from them.

There are basically two types of SEO techniques - on page and off page. On page seo refers to the process that is followed on the website itself. Some of the tasks involved are: Keyword research Meta tags and title Meta description...

Robots.txt is a text file that lists webpages which contain instructions for search engines robots. The file lists webpages that are allowed and disallowed from search engine crawling.

Alexa measures the traffic on your website and provide a numerical value to rank your domain in search engines. Alexa rank can be improved by good content update and also by building backlinks from other relevant sources.

Robots.txt is a text file that lists webpages which contain instructions for search engines robots. The file lists webpages that are allowed and disallowed from search engine crawling.

Hummingbird is about synonyms but also about context. Google always had synonyms, but with Hummingbird it is also able to judge context - thereby judging the intent of a person carrying out a search, to determine what they are trying to find out.

LSI stands for latent semantic indexing, which is the method that Google and other search engines use to study and compare relationships between different terms and concepts. These keywords can be used to improve SEO traffic and create more...

SEO is a part of search engine marketing which helps to optimize webpages to rank keywords higher in search results.

Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth...