• nihitthakkar's Avatar
    10-22-2021, 06:51 AM
    Page Rank (PR) is Google’s main method of ranking web pages for placement on a search engine results page (SERP). Page Rank refers to the system and the algorithmic method that Google uses to rank pages as well as the numerical value assigned to...
    9 replies | 439 view(s)
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    10-22-2021, 06:48 AM
    nihitthakkar replied to a thread Programming in Programming
    Computer Programming is a step by step process of designing and developing various sets of computer programs to accomplish a specific computing outcome. The process comprises several tasks like analysis, coding, algorithm generation, checking...
    1 replies | 101 view(s)
  • nihitthakkar's Avatar
    10-22-2021, 06:33 AM
    Top Tips To Grow Your Affiliate Marketing 1. Be Authentic 2. Create Valuable Content 3. Don't Stop! 4. Promote the Product As If It's Your Own 5. Choose One Channel And Master It 6. Build With The Long Term In Mind 7. Disclose Affiliation 8....
    1 replies | 83 view(s)
  • nihitthakkar's Avatar
    10-21-2021, 01:05 PM
    Off-page SEO refers to anything done outside of your website with the potential to affect search engine rankings. Optimizing your site for off-page SEO means you'll have to improve the way that both users and search engines see your site in terms of...
    3 replies | 139 view(s)
  • nihitthakkar's Avatar
    10-21-2021, 01:02 PM
    A social media aggregator is a tool that helps you bring together content from multiple platforms, moderate it, curate it, and then show it off to the world. Having everything in one place allows you to interact with the people engaged with your...
    1 replies | 56 view(s)
  • nihitthakkar's Avatar
    10-19-2021, 06:03 AM
    Google Custom Search (also known as Programmable Search Engine) is a Google service that lets website owners add a custom search box to their site. The platform was initially launched in 2006 and was eventually renamed to Google Programmable Search...
    6 replies | 406 view(s)
  • nihitthakkar's Avatar
    10-19-2021, 05:55 AM
    The Google Sandbox refers to a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). It is commonly believed that Google has a filter that places all new websites under restrictions...
    19 replies | 666 view(s)
  • nihitthakkar's Avatar
    10-19-2021, 05:52 AM
    Doorway pages are web pages that are created for the deliberate manipulation of search engine indexes. A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page.
    14 replies | 603 view(s)
  • nihitthakkar's Avatar
    10-18-2021, 06:11 AM
    Domain Authority (DA) is a search engine ranking score developed by MOZ that predicts how likely a website is to rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a...
    6 replies | 448 view(s)
  • nihitthakkar's Avatar
    10-18-2021, 06:06 AM
    IP address stands for internet protocol address; it is an identifying number that is associated with a specific computer or computer network. When connected to the internet, the IP address allows the computers to send and receive information. ...
    11 replies | 407 view(s)
  • nihitthakkar's Avatar
    10-18-2021, 05:57 AM
    URLs that are simple, easy to read, and include keywords that describe the content on a web page are SEO-friendly.
    8 replies | 478 view(s)
  • nihitthakkar's Avatar
    10-13-2021, 05:22 AM
    8 Best Tools for Finding Competitor Keywords 1. BuzzSumo 2. SEMrush 3. SpyFu 4. Ahrefs' Keywords Explorer 5. AdWords' Auction Insights 6. Crowdsourcing Keyword Research 7. Tag Clouds 8. WordStream Free Keyword Tool.
    1 replies | 87 view(s)
  • nihitthakkar's Avatar
    10-13-2021, 05:18 AM
    A silo structure is a type of website architecture where content is organized logically. It consists of hierarchical groupings including topics and subtopics. In other words, you can think about it as creating categories and sub-categories for your...
    6 replies | 272 view(s)
  • nihitthakkar's Avatar
    10-13-2021, 05:14 AM
    Google Ranking Factors: 1. Backlinks 2. Freshness 3. Topical authority 4. Search intent 5. Content depth 6. Page speed 7. HTTPS 8. Mobile-friendliness 9. User experience
    2 replies | 124 view(s)
  • nihitthakkar's Avatar
    10-13-2021, 05:06 AM
    A Google Penalty is a negative effect inflicted on a website's rankings based on updates made to Google’s search algorithms. Penalties can be the result of an algorithm update or suspicion of black-hat SEO tactics such as suspicious links or...
    1 replies | 79 view(s)
  • nihitthakkar's Avatar
    10-12-2021, 12:19 PM
    PageRank (PR) is Google’s main method of ranking web pages for placement on a search engine results page (SERP). PageRank refers to the system and the algorithmic method that Google uses to rank pages as well as the numerical value assigned to pages...
    9 replies | 331 view(s)
  • nihitthakkar's Avatar
    10-12-2021, 12:16 PM
    Domain Authority (DA) is a search engine ranking score developed by MOZ that predicts how likely a website is to rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a...
    6 replies | 284 view(s)
  • nihitthakkar's Avatar
    10-11-2021, 06:56 AM
    Page speed is a measurement of how fast the content on your page loads. Page speed is important to users because, well, faster pages are more efficient and provide a much better on-page user experience.
    13 replies | 373 view(s)
  • nihitthakkar's Avatar
    10-11-2021, 06:53 AM
    KEI stands for “Keyword Effectiveness Index”. The KEI essentially helps point out which keywords are the most effective and valuable. Below, I’ll explain why the KEI is important, and exactly what it can do for your website when it comes to writing...
    11 replies | 319 view(s)
  • nihitthakkar's Avatar
    10-11-2021, 06:12 AM
    Different Types of Search Engines: 1. Crawler based search engines 2. Human powered directories 3. Hybrid search engines 4. Other special search engines
    1 replies | 108 view(s)
  • nihitthakkar's Avatar
    10-08-2021, 07:08 AM
    Strategies to reach target audience: 1. Expand reach with Google’s In-Market Audiences 2. Remarket with Google Ads 3. Use Facebook custom audiences and retargeting 4. Try LinkedIn for keyword research 5. Prioritize SEO 6. Add chatbots to your...
    4 replies | 180 view(s)
  • nihitthakkar's Avatar
    10-08-2021, 07:03 AM
    Best SEO strategy in 2021: 1. Write for humans first and search engines second 2. Use targeted keywords in all the right places 3. Focus on user experience (UX) 4. Focus on building relevant links 5. Format content for Featured Snippets 6....
    4 replies | 200 view(s)
  • nihitthakkar's Avatar
    10-08-2021, 06:47 AM
    A receiving blanket is one of the most common coverings that parents may acquire as a baby shower gift or when getting ready for the baby’s arrival. Made from thin, soft material often cotton, flannel or plush and typically about 30 inches by 30...
    2 replies | 114 view(s)
  • nihitthakkar's Avatar
    10-07-2021, 06:06 AM
    Best CMS Platforms to Start a Website in 2021: 1. WordPress 2. Joomla 3. Drupal 4. Magento 5. PrestaShop 6. Concrete5 7. Contentful 8. Sitecore 9. Umbraco
    4 replies | 1367 view(s)
  • nihitthakkar's Avatar
    10-07-2021, 05:59 AM
    Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and...
    8 replies | 437 view(s)
  • nihitthakkar's Avatar
    10-07-2021, 05:54 AM
    Content Marketing Tips are: 1. Make sure your content has a clear, measurable business goal. 2. Know your audience. 3. Understand your buyer's journey. 4. Solve for the reader. 5. Adopt the pillar-cluster model. 6. Write in-depth content. 7....
    2 replies | 122 view(s)
  • nihitthakkar's Avatar
    10-06-2021, 06:11 AM
    Cost-Per-View (CPV), is a method of charging for video advertisements based on the number of views or interactions an ad receives. CPV advertising opportunities provide a platform for ecommerce merchants to connect with their relevant audience,...
    16 replies | 1433 view(s)
  • nihitthakkar's Avatar
    10-06-2021, 06:03 AM
    Top 10 Benefits of Using Microsoft SharePoint: 1. Gives a consistent user experience 2. Makes day-to-day business easier 3. Satisfies regulatory requirements 4. Manage and reuse content 5. Simplify business data access 6. Connect employees...
    1 replies | 117 view(s)
  • nihitthakkar's Avatar
    10-06-2021, 05:57 AM
    Ways to improve WordPress page speed: 1. Optimize your images 2. Enable caching 3. Think mobile-first 4. Enable GZIP compression 5. Minify CSS, HTML & JS files 6. Update plugins 7. Clean-up your database
    2 replies | 107 view(s)
  • nihitthakkar's Avatar
    10-05-2021, 06:58 AM
    Cloaking in SEO is a method used to serve users content or information that is different from what is presented to search engine crawlers (i.e. spiders or bots) to improve a website's search engine rankings for certain keywords. Some examples of...
    5 replies | 391 view(s)
  • nihitthakkar's Avatar
    10-05-2021, 06:50 AM
    Keyword frequency is how often a keyword or keyword phrase appears on a webpage or in a piece of content. It is important to limit how many times a keyword or phrase appears on a webpage in order to avoid the potential of appearing as spam or...
    7 replies | 298 view(s)
  • nihitthakkar's Avatar
    10-05-2021, 06:43 AM
    An Investigational New Drug Application (IND) is a request from a clinical study sponsor to obtain authorization from the Food and Drug Administration (FDA) to administer an investigational drug or biological product to humans.
    2 replies | 128 view(s)
  • nihitthakkar's Avatar
    10-04-2021, 06:11 AM
    Content Marketing benefits: 1. Increased organic search traffic 2. Higher expertise, authority, and trust 3. Expanded brand awareness 4. Clearly defined brand personality 5. Enhanced accessibility for a broader audience 6. Increased social...
    1 replies | 105 view(s)
  • nihitthakkar's Avatar
    10-04-2021, 06:04 AM
    A top-level domain (TLD), also referred to as a domain extension, is the suffix that follows the domain name in a web address; the most widely-used is ".com". TLDs are managed by the Domain Name System of the Internet, which controls how domain...
    4 replies | 175 view(s)
  • nihitthakkar's Avatar
    10-04-2021, 05:57 AM
    Contextual links are deep links from your web page content. This content is the main part deciding the uniqueness and relevance of a web page. Hence, giving links from that section transfer premium URL power to linked ones. They help search engines...
    6 replies | 177 view(s)
  • nihitthakkar's Avatar
    10-01-2021, 09:04 AM
    Double Click Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run...
    11 replies | 1477 view(s)
  • nihitthakkar's Avatar
    10-01-2021, 08:59 AM
    Steps to Import EML to Office 365 Account: Step 1: – Download EML to Office 365 Import Tool and Install on Your Windows computer system. Step 2: – Browse EML files either by Drag and Drop or Select File option. Step 3: – Complete the browse...
    0 replies | 96 view(s)
  • nihitthakkar's Avatar
    10-01-2021, 08:50 AM
    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC. PPC can be extremely effective for small budgets to...
    6 replies | 468 view(s)
  • nihitthakkar's Avatar
    09-30-2021, 08:39 AM
    Top Local Marketing Tips for 2021: 1. Build Mobile-Friendly Website 2. Localize your website 3. Go Local on Social Media 4. Email Marketing 5. Manage Your Listing in Search Engines
    4 replies | 258 view(s)
  • nihitthakkar's Avatar
    09-30-2021, 08:34 AM
    In online marketing, the search volume, which is a measure of the amount of traffic your website can expect for a particular ranking position in the search results, can help you determine the best priorities for search engine optimization and...
    10 replies | 237 view(s)
  • nihitthakkar's Avatar
    09-30-2021, 08:27 AM
    Social signals are the likes, shares, and views of social media posts. These social likes, shares, and views signal to search engines and your social media followers that your content is useful and relevant. For some social media posts, this can...
    2 replies | 80 view(s)
  • nihitthakkar's Avatar
    09-29-2021, 07:35 AM
    On-page SEO (also called on-site SEO) refers to any optimization that you control and include on your website, determined by a number of ranking factors including site accessibility, page speed, optimized content, keywords, title tags, etc. With...
    6 replies | 451 view(s)
  • nihitthakkar's Avatar
    09-29-2021, 07:28 AM
    Social bookmark submission is an off-page optimization activity that enables you store your links on online bookmarking sites. These links or bookmarks are the tagged pages on the web that can be accessed from any computer with internet access....
    3 replies | 409 view(s)
  • nihitthakkar's Avatar
    09-29-2021, 07:00 AM
    The best wordpress hosting providers compared: 1. SiteGround 2. Bluehost 3. Kinsta 4. Hostinger 5. Flywheel 6. WP Engine 7. DreamHost
    5 replies | 181 view(s)
  • nihitthakkar's Avatar
    09-28-2021, 09:21 AM
    Search Engine Algorithm is a set of rules that a search engine uses to rank listings in response to a search query (sometimes referred to as the "secret sauce”). Search engines will periodically send a crawler through the website to view all its...
    5 replies | 411 view(s)
  • nihitthakkar's Avatar
    09-28-2021, 09:12 AM
    nihitthakkar replied to a thread Data Annotation in Programming
    Data annotation is a process where a human data annotator goes into a raw data set and adds categories, labels, and other contextual elements, so machines can read and act upon the information.
    1 replies | 122 view(s)
  • nihitthakkar's Avatar
    09-28-2021, 09:00 AM
    Essential Digital Marketing Skills in 2021 1. SEO or Search Engine Optimization 2. Video Marketing 3. Data Analytics 4. Product/ UX Design 5. Social Media Marketing
    1 replies | 126 view(s)
  • nihitthakkar's Avatar
    09-27-2021, 07:25 AM
    Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and...
    24 replies | 1988 view(s)
  • nihitthakkar's Avatar
    09-27-2021, 07:20 AM
    Keyword Stemming is the practice or strategy of modifying different keywords through the use of variations. These variations come in the form of prefixes or suffixes that can be added to the root keyword. Pluralization is also another variation that...
    9 replies | 342 view(s)
  • nihitthakkar's Avatar
    09-27-2021, 06:59 AM
    Top Local Marketing Tips for 2021: 1. Build Mobile-Friendly Website 2. Localize your website 3. Go Local on Social Media 4. Email Marketing 5. Manage Your Listing in Search Engines
    1 replies | 189 view(s)
  • nihitthakkar's Avatar
    09-24-2021, 11:34 AM
    Affiliate marketing is an advertising model where companies pay partner businesses to publish content that generates traffic or leads for their own business. These third-party partners are called “affiliates” and they are compensated based on how...
    29 replies | 3244 view(s)
  • nihitthakkar's Avatar
    09-24-2021, 11:27 AM
    Top advantages of PPC advertising 1. PPC ads reach audiences cost-effectively. 2. PPC ads provide instant traffic. 3. PPC ads drive warm leads. 4. PPC ads lead to positive ROI. 5. PPC user data helps your SEO strategy. 6. PPC ads don't depend...
    18 replies | 2503 view(s)
  • nihitthakkar's Avatar
    09-24-2021, 11:14 AM
    Steps to use Google Keyword Planner 1: Access the Google Keyword Planner. 2: Choose Your Tool. 3: Filter and Sort the Results. 4: Analyze the Keyword Ideas Section. 5: Choose a Keyword.
    4 replies | 545 view(s)
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About nihitthakkar
Codiant is an innovative web and mobile app development firm stationed in the USA, UK, Australia and India that empowers startups, SMEs and enterprises by offering cutting-edge website and mobile application development services.
Digital Marketing



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