• nihitthakkar's Avatar
    09-15-2021, 07:11 AM
    PERT - Project Evaluation and Review Technique (PERT) is appropriate technique which is used for the projects where the time required or needed to complete different activities are not known. PERT is majorly applied for scheduling, organization and...
    8 replies | 1151 view(s)
  • nihitthakkar's Avatar
    09-15-2021, 07:04 AM
    Link farming is a questionable search engine optimization (SEO) tactic in which a website enters a relationship of reciprocal linking with another site or pays a provider for a large number of inbound links. Link Exchanging is the practice of...
    7 replies | 1173 view(s)
  • nihitthakkar's Avatar
    09-15-2021, 06:54 AM
    To create a Facebook business page, follow the steps: 1. From your personal Facebook profile, click the Pages link in the left sidebar menu and open the menu on the right-hand side called Your Pages. 2. From the Your Pages menu, click the Create...
    5 replies | 856 view(s)
  • nihitthakkar's Avatar
    09-14-2021, 07:13 AM
    PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC. PPC can be extremely effective for small budgets to...
    7 replies | 350 view(s)
  • nihitthakkar's Avatar
    09-14-2021, 07:09 AM
    A competitive analysis is a strategic tactic used to identify and evaluate competitors. The purpose of a competitor analysis is to determine the competitor's strengths and weaknesses relative to your own product.
    7 replies | 316 view(s)
  • nihitthakkar's Avatar
    09-14-2021, 06:57 AM
    There are two different types of gene therapy depending on which types of cells are treated: 1. Somatic gene therapy: transfer of a section of DNA to any cell of the body that doesn't produce sperm or eggs. 2. Germline gene therapy: transfer of a...
    2 replies | 93 view(s)
  • nihitthakkar's Avatar
    09-13-2021, 07:55 AM
    Article Submission refers to an off-page SEO technique in which you write an article and publish it on the third-party website. It is a method by which you write articles that are related to your business and add them to the famous article...
    12 replies | 324 view(s)
  • nihitthakkar's Avatar
    09-13-2021, 07:53 AM
    In order to have a responsive design, you need to: 1. Add responsive meta tags in your HTML document. 2. Apply media queries to your layout. 3. Make images and embedded videos responsive. 4. Ensure your typography will be easily readable on...
    2 replies | 79 view(s)
  • nihitthakkar's Avatar
    09-13-2021, 07:35 AM
    SEO Trends in 2021 On-Page SEO: 1: Focus on User + Search Intent 2: Customer Analytics, Retention & Lifetime Value 3: Brand SERP Optimization, Knowledge Graphs & Entities 4: Core Web Vitals & Page Experience Optimization 5: Mobile SEO 6:...
    1 replies | 54 view(s)
  • nihitthakkar's Avatar
    09-10-2021, 09:20 AM
    Crawling is the process by which search engines discover updated content on the web, such as new sites or pages, changes to existing sites, and dead links. To do this, a search engine uses a program that can be referred to as a ‘crawler’, ‘bot’ or...
    73 replies | 6611 view(s)
  • nihitthakkar's Avatar
    09-10-2021, 09:12 AM
    Cloud hosting makes applications and websites accessible using cloud resources. Unlike traditional hosting, solutions are not deployed on a single server. Instead, a network of connected virtual and physical cloud servers hosts the application or...
    13 replies | 1188 view(s)
  • nihitthakkar's Avatar
    09-10-2021, 08:54 AM
    A redirect is a way to send both users and search engines to a different URL from the one they originally requested. The three most important used redirects are 301, 302, and Meta Refresh.
    2 replies | 93 view(s)
  • nihitthakkar's Avatar
    09-09-2021, 07:36 AM
    Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. In terms of technical execution, remarketing is the process of using a javascript tag (known as a...
    2 replies | 94 view(s)
  • nihitthakkar's Avatar
    09-09-2021, 07:29 AM
    A Google Penalty is a negative effect inflicted on a website's rankings based on updates made to Google’s search algorithms. Penalties can be the result of an algorithm update or suspicion of black-hat SEO tactics such as suspicious links or...
    7 replies | 366 view(s)
  • nihitthakkar's Avatar
    09-09-2021, 07:06 AM
    A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are important to SEO.
    29 replies | 1021 view(s)
  • nihitthakkar's Avatar
    09-08-2021, 10:08 AM
    Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Knowing where and how people are talking about your brand will help you better understand how people perceive it, and lets you collect valuable...
    1 replies | 83 view(s)
  • nihitthakkar's Avatar
    09-08-2021, 10:03 AM
    ASO in SEO stands for App Store Optimization. It is also known by a few names, including App Store Marketing and Mobile App SEO. App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app...
    5 replies | 384 view(s)
  • nihitthakkar's Avatar
    09-08-2021, 10:01 AM
    Googlebot in SEO is the web crawler software used by Google, which collects documents from the web to build a searchable index for the Google Search engine. Google bot uses sitemaps and databases of links discovered during previous crawls to...
    11 replies | 544 view(s)
  • nihitthakkar's Avatar
    09-08-2021, 09:32 AM
    Best Static Site Generators are: 1. Hugo 2. Eleventy, or 11ty 3. Pelican 4. Nikola 5. Gatsby 6. Jekyll 7. Statiq Web 8. Publii 9. WP2Static
    1 replies | 79 view(s)
  • nihitthakkar's Avatar
    09-07-2021, 09:03 AM
    A gateway page, also known as a doorway page in SEO, are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up...
    2 replies | 251 view(s)
  • nihitthakkar's Avatar
    09-07-2021, 08:56 AM
    Cross Linking is defined as the process of linking one webpage to another, meaning the content on your webpage that links to another page on your website. You can also term it as anchor texts. It is an art of creating the links within a website.
    9 replies | 357 view(s)
  • nihitthakkar's Avatar
    09-07-2021, 08:39 AM
    Most Important SEO tricks to know: 1. Remove Anything that Slows Down Your Site 2. Link to Other Websites with Relevant Content 3. Write for Humans First, Search Engines Second 4. Encourage Other Trustworthy Sites to Link to You 5. Have Web...
    1 replies | 485 view(s)
  • nihitthakkar's Avatar
    09-07-2021, 08:28 AM
    A webinar is an online event that is hosted by an organization/company and broadcast to a select group of individuals through their computers via the Internet. A webinar is sometimes also referred to as a “webcast”, “online event” or “web seminar”....
    3 replies | 144 view(s)
  • nihitthakkar's Avatar
    09-06-2021, 11:57 AM
    A social media aggregator is a tool that helps you bring together content from multiple platforms, moderate it, curate it, and then show it off to the world. Having everything in one place allows you to interact with the people engaged with your...
    1 replies | 144 view(s)
  • nihitthakkar's Avatar
    09-06-2021, 07:11 AM
    Link farming is a questionable search engine optimization (SEO) tactic in which a website enters a relationship of reciprocal linking with another site or pays a provider for a large number of inbound links. Because many search engines use inbound...
    2 replies | 331 view(s)
  • nihitthakkar's Avatar
    09-06-2021, 07:08 AM
    Negative SEO is any malicious practice aimed at sabotaging search rankings of a competitor's website. This is generally considered “black hat SEO” for its malevolent nature.
    2 replies | 284 view(s)
  • nihitthakkar's Avatar
    09-06-2021, 07:01 AM
    An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. The process of creating infographics is sometimes referred to as data visualization.
    2 replies | 218 view(s)
  • nihitthakkar's Avatar
    09-03-2021, 07:00 AM
    Unnatural links are artificial links mainly intended to manipulate a page's ranking. These can include purchased links or links created by scrapers and spammers that attach themselves to your site under the radar and potentially link your site to...
    8 replies | 518 view(s)
  • nihitthakkar's Avatar
    09-03-2021, 06:52 AM
    The referral link is a type of URL (Uniform Resource Link) used in the referral marketing campaigns to promote their brand and products through their existing customers (advocates) making them the brand ambassadors for their company. The link is...
    4 replies | 346 view(s)
  • nihitthakkar's Avatar
    09-03-2021, 06:32 AM
    Keyword mapping is the process of assigning or mapping keywords to specific pages on a website based on keyword research. Based on your mapping process you are able to then make specific on page SEO recommendations to help make the page more...
    8 replies | 360 view(s)
  • nihitthakkar's Avatar
    09-03-2021, 06:27 AM
    Keyword mapping is the process of assigning or mapping keywords to specific pages on a website based on keyword research. Based on your mapping process you are able to then make specific on page SEO recommendations to help make the page more...
    7 replies | 383 view(s)
  • nihitthakkar's Avatar
    09-02-2021, 07:38 AM
    Blog flipping is an strategy used by certain online business owners. It includes making a weblog and promoting it after it has achieved a certain reputation. It involves creating blogs, promoting your blogs and selling it for earning profit on some...
    11 replies | 402 view(s)
  • nihitthakkar's Avatar
    09-02-2021, 07:27 AM
    Facebook marketing is the practice of promoting a brand and maintaining its presence on Facebook (social media platform). Facebook marketing refers to both organic (free) postings/interactions, and paid, or "boosted" posts. Advantages of Facebook...
    3 replies | 308 view(s)
  • nihitthakkar's Avatar
    09-02-2021, 07:16 AM
    On-page SEO (also called on-site SEO) refers to any optimization that you control and include on your website, determined by a number of ranking factors including site accessibility, page speed, optimized content, keywords, title tags, etc. With...
    29 replies | 1417 view(s)
  • nihitthakkar's Avatar
    09-01-2021, 06:29 AM
    A sitemap in SEO is an XML file that lists the URLs for a site. It also allows website owners to include additional information about each URL, when it was last updated, how often it changes, and how important it is in relation to other URLs in the...
    12 replies | 1080 view(s)
  • nihitthakkar's Avatar
    09-01-2021, 06:26 AM
    Mobile App Development Trends in future: 1. M-Commerce 2. Machine Learning (ML) and Artificial Intelligence (AI) 3. The Rise of Chatbots 4. Wearable App Integration 5. IoT-Enabled Mobile Apps 6. Augmented Reality (AR) and Virtual Reality (VR)...
    1 replies | 241 view(s)
  • nihitthakkar's Avatar
    09-01-2021, 06:23 AM
    Benefits of Using JavaScript for Machine Learning: 1. Private machine learning 2. Fast and customized ML models 3. Easy integration of machine learning in web and mobile applications 4. JavaScript machine learning on server
    1 replies | 199 view(s)
  • nihitthakkar's Avatar
    08-31-2021, 11:43 AM
    Link Popularity is an important Off-page SEO strategy. It refers to the total number of links that point to a website. These links are of two types; internal and external. Internal links are the links from your own webpages and external links are...
    26 replies | 3002 view(s)
  • nihitthakkar's Avatar
    08-31-2021, 11:35 AM
    SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase...
    3 replies | 160 view(s)
  • nihitthakkar's Avatar
    08-31-2021, 11:32 AM
    Google's rich answer box is a relatively new feature that provides searchers with direct answers to their questions at the top of the search page. When a searcher types a question into the Google search bar, Google scans through its search results...
    6 replies | 446 view(s)
  • nihitthakkar's Avatar
    08-30-2021, 09:01 AM
    Best Affiliate program for 2021: 1. eBay Partner Network 2. ShareASale 3. GiddyUp 4. M4trix Network 5. ClickBank 6. CJ Affiliate 7. PartnerStack 8. Fiverr
    8 replies | 1523 view(s)
  • nihitthakkar's Avatar
    08-30-2021, 08:55 AM
    URL Rating (UR) is one of the SEO metrics provided by Ahrefs, a widely popular toolset. It allows to analyze the link profile quality leading to the indicated website. URL Rating (UR) shows the strength of a target page’s backlink profile on a...
    3 replies | 156 view(s)
  • nihitthakkar's Avatar
    08-30-2021, 08:47 AM
    A competitive analysis is a strategic tactic used to identify and evaluate competitors. The purpose of a competitor analysis is to determine the competitor's strengths and weaknesses relative to your own product. SEO competitive analysis works as a...
    10 replies | 436 view(s)
  • nihitthakkar's Avatar
    08-30-2021, 08:35 AM
    Balancer (BAL) is an Ethereum token that powers the Balancer protocol, an automated market maker that lets anyone create or add liquidity to trading pools while earning customizable trading fees. Balancer pools can have up to 8 tokens and each token...
    2 replies | 96 view(s)
  • nihitthakkar's Avatar
    08-27-2021, 08:50 AM
    Customer centricity is the ability of people in an organization to understand customers' situations, perceptions, and expectations. Customer centricity demands that the customer is the focal point of all decisions related to delivering products,...
    1 replies | 109 view(s)
  • nihitthakkar's Avatar
    08-27-2021, 07:59 AM
    RSS stands for Really Simple Syndication, and it’s is a simple, standardized content distribution method that can help you stay up-to-date with your favorite newscasts, blogs, websites, and social media channels.
    14 replies | 480 view(s)
  • nihitthakkar's Avatar
    08-27-2021, 07:52 AM
    Latent Semantic Indexing (LSI) is a computer technology developed in the late 1980s to retrieve precise information from large sets of data. The computers use Singular Value Decomposition process to find the correlation between different terms in a...
    10 replies | 347 view(s)
  • nihitthakkar's Avatar
    08-27-2021, 07:26 AM
    A/B Testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine...
    1 replies | 132 view(s)
  • nihitthakkar's Avatar
    08-26-2021, 07:04 AM
    A PHP framework is a platform for creating PHP web applications. It contains libraries with pre-packaged functions and classes and, more often than not, elements for software design pattern realization. PHP frameworks became a customary practice...
    25 replies | 2404 view(s)
  • nihitthakkar's Avatar
    08-26-2021, 06:51 AM
    The Hyper Text Transfer Protocol (HTTP) 500 Internal Server Error server error response code indicates that the server encountered an unexpected condition that prevented it from fulfilling the request. Usually, this indicates the server cannot find...
    7 replies | 552 view(s)
  • nihitthakkar's Avatar
    08-26-2021, 06:48 AM
    Affiliate marketing is an advertising model where companies pay partner businesses to publish content that generates traffic or leads for their own business. These third-party partners are called “affiliates” and they are compensated based on how...
    119 replies | 16626 view(s)
  • nihitthakkar's Avatar
    08-26-2021, 06:40 AM
    Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. Meta tags are important because they impact how your site appears in the SERPs and how many people...
    8 replies | 711 view(s)
  • nihitthakkar's Avatar
    08-25-2021, 09:16 AM
    A Content Management System is a software platform that lets its users create, edit, archive, collaborate, report, publish, distribute and inform. Its Graphic User Interface (GUI) makes interacting with a website's database user friendly. A CMS...
    38 replies | 4852 view(s)
  • nihitthakkar's Avatar
    08-25-2021, 09:08 AM
    Blog flipping is an strategy used by certain online business owners. It includes making a weblog and promoting it after it has achieved a certain reputation. It involves creating blogs, promoting your blogs and selling it for earning profit on some...
    65 replies | 8323 view(s)
  • nihitthakkar's Avatar
    08-25-2021, 08:50 AM
    DoubleClick for Publishers (DFP) is an ad management tool that allows publishers to sell, schedule, deliver, and manage their ad inventory. Google has now rebranded DFP as Google Ad Manager (GAM), a unified platform to manage all our ads in one...
    27 replies | 3156 view(s)
  • nihitthakkar's Avatar
    08-25-2021, 08:39 AM
    Top benefits of PPC advertising: 1. PPC ads reach audiences cost-effectively. 2. PPC ads provide instant traffic. 3. PPC ads drive warm leads. 4. PPC ads lead to positive ROI. 5. PPC user data helps your SEO strategy. 6. PPC ads don't depend...
    16 replies | 1692 view(s)
  • nihitthakkar's Avatar
    08-24-2021, 09:23 AM
    The Google Knowledge Graph is a knowledge base used by Google and its services to enhance its search engine's results with information gathered from a variety of sources. The information is presented to users in an info box next to the search...
    4 replies | 330 view(s)
  • nihitthakkar's Avatar
    08-24-2021, 09:05 AM
    Keyword density is the percentage of the number of times a keyword or phrase appears on a web page compared to the total number of words on the page. It is also referred to as frequency with which a specific keyword appears on a webpage. Cross...
    2 replies | 328 view(s)
  • nihitthakkar's Avatar
    08-24-2021, 07:14 AM
    Best Keyword Research Tools: 1. Google Keyword Planner 2. Google Search Console 3. Ahrefs Keywords Explorer 4. Moz Keyword Explorer 5. KeywordTool.io
    14 replies | 286 view(s)
  • nihitthakkar's Avatar
    08-24-2021, 06:55 AM
    Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page. The duplicate content can be substantial parts of the content within or across domains and can be either exactly...
    7 replies | 383 view(s)
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About nihitthakkar

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About nihitthakkar
Codiant is an innovative web and mobile app development firm stationed in the USA, UK, Australia and India that empowers startups, SMEs and enterprises by offering cutting-edge website and mobile application development services.
Digital Marketing



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What is PERT and CPM? 09-15-2021 07:11 AM
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