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  • Madison's Avatar
    Today, 04:58 AM
    Guest blogging, also called “guest posting,” is the act of writing content for another company's website. Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website.
    4 replies | 191 view(s)
  • Madison's Avatar
    Today, 04:57 AM
    A 404 page is what a user sees when they try to reach a non-existent page on your site (because they've clicked on a broken link, the page has been deleted, or they've mistyped a URL).
    9 replies | 219 view(s)
  • Madison's Avatar
    Today, 04:56 AM
    In terms of search engines, a keyword is any search term entered on Google (or another search engine) that has a results page where websites are listed.
    6 replies | 290 view(s)
  • Madison's Avatar
    Today, 04:51 AM
    Heading tags indicate headings on a webpage by using code to tell a web browser how to display content. That's why and how they organize your content into a format that's easy to read. In addition to general structure and readability, heading tags...
    5 replies | 254 view(s)
  • Madison's Avatar
    Today, 04:50 AM
    Black Hat SEO is most commonly defined as a disapproved practice that nevertheless could increase a page's ranking in a search engine result page (SERP). These practices are against the search engine's terms of service and can result in the site...
    9 replies | 213 view(s)
  • Madison's Avatar
    Today, 04:49 AM
    Social bookmarking is bookmarking a web page on your browser to read later. But it is so much more than marking your place. They let web users keep track of your content. The social bookmarks tell search engine algorithms that your content is...
    11 replies | 263 view(s)
  • Madison's Avatar
    Today, 04:48 AM
    A Google penalty means your site is either no longer listed on search results, or that your ranking for your targeted keywords has dropped dramatically. When your site gets a Google penalty, your target audience can't find you.
    1 replies | 57 view(s)
  • Madison's Avatar
    Today, 04:47 AM
    The Google Knowledge Graph is a knowledge base used by Google and its services to enhance its search engine's results with information gathered from a variety of sources. The information is presented to users in an infobox next to the search results.
    1 replies | 70 view(s)
  • Madison's Avatar
    Today, 04:47 AM
    Sitelinks are hyperlinks to website subpages that appear under certain Google listings in order to help users navigate the site. The site owner cannot add any sitelinks; Google adds them through its own secret automated algorithms.
    1 replies | 62 view(s)
  • Madison's Avatar
    Today, 04:46 AM
    Keyword cannibalization means that you have various blog posts or articles on your site that can rank for the same search query in Google. Either because the topic they cover is too similar or because you optimized them for the same keyphrase.
    2 replies | 88 view(s)
  • Madison's Avatar
    09-08-2020, 12:04 PM
    Googlebot is the web crawler software used by Google, which collects documents from the web to build a searchable index for the Google Search engine. This name is actually used to refer to two different types of web crawlers: a desktop crawler and a...
    11 replies | 665 view(s)
  • Madison's Avatar
    09-08-2020, 12:03 PM
    Organic SEO is an online marketing strategy made up of smaller sub-strategies, like keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages.
    8 replies | 499 view(s)
  • Madison's Avatar
    09-08-2020, 12:02 PM
    Microsoft PowerPoint is a presentation program, created by Robert Gaskins and Dennis Austin at a software company named Forethought, Inc. It was released on April 20, 1987, initially for Macintosh computers only. Microsoft acquired PowerPoint for...
    7 replies | 439 view(s)
  • Madison's Avatar
    09-08-2020, 12:01 PM
    Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google...
    9 replies | 549 view(s)
  • Madison's Avatar
    09-08-2020, 12:00 PM
    In simple terms, “Domain Age” refers to the amount of time during which a domain name has existed. It is how old a domain name is. So for example, if a domain name was registered in 2010, the domain age will be 10 years by 2020.
    3 replies | 367 view(s)
  • Madison's Avatar
    09-08-2020, 12:00 PM
    The meta description tag in HTML is the 160 character snippet used to summarize a web page's content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.
    14 replies | 765 view(s)
  • Madison's Avatar
    09-08-2020, 11:59 AM
    Directory submission is defined as the practice of submitting your website URL and its details on the web in a directory under a particular category. This is a way which helps you to improve your link building. Directory Submission is an off page...
    17 replies | 635 view(s)
  • Madison's Avatar
    09-08-2020, 11:58 AM
    A robots. txt file tells search engine crawlers which pages or files the crawler can or can't request from your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google.
    9 replies | 464 view(s)
  • Madison's Avatar
    09-08-2020, 11:58 AM
    Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
    4 replies | 377 view(s)
  • Madison's Avatar
    09-08-2020, 11:57 AM
    A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are important to SEO. Tools: Check your backlinks with Link Explorer.
    32 replies | 1545 view(s)
  • Madison's Avatar
    09-05-2020, 05:11 AM
    Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. Until May 20, 2015 the service was called Google Webmaster Tools. In January 2018, Google introduced a new...
    13 replies | 650 view(s)
  • Madison's Avatar
    09-05-2020, 05:10 AM
    Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
    8 replies | 443 view(s)
  • Madison's Avatar
    09-05-2020, 05:08 AM
    A backlink for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, or web directory. A backlink is a reference comparable to a citation.
    40 replies | 1208 view(s)
  • Madison's Avatar
    09-05-2020, 05:08 AM
    Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
    17 replies | 691 view(s)
  • Madison's Avatar
    09-05-2020, 05:07 AM
    PageRank is an algorithm used by Google Search to rank web pages in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.
    9 replies | 872 view(s)
  • Madison's Avatar
    09-05-2020, 05:07 AM
    Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the...
    11 replies | 425 view(s)
  • Madison's Avatar
    09-05-2020, 05:06 AM
    In the very simplest of definitions, cache is a snapshot of a web page that Google creates and stores after they have indexed a page. When pages are indexed, they are categorized and filed within Google's indexers, but they do not actively search...
    13 replies | 739 view(s)
  • Madison's Avatar
    09-05-2020, 05:04 AM
    PageRank is an algorithm used by Google Search to rank web pages in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.
    19 replies | 621 view(s)
  • Madison's Avatar
    09-05-2020, 05:04 AM
    The Google Sandbox refers to an alleged filter that prevents new websites from ranking in Google's top results. Think of it like a probation period—even if you do everything right, your site won't get decent rankings until it comes to an end.
    18 replies | 485 view(s)
  • Madison's Avatar
    09-05-2020, 05:03 AM
    A link exchange occurs when an agreement is made between two brands to trade links to boost SEO and site authority by essentially saying, “you link to me, and I'll link to you.” In essence, a reciprocal link is a quid pro quo, or a “you scratch my...
    16 replies | 602 view(s)
  • Madison's Avatar
    08-27-2020, 12:51 PM
    Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes...
    32 replies | 1708 view(s)
  • Madison's Avatar
    08-27-2020, 12:51 PM
    Off page optimisation is defined as the technique which helps the website to improve its ranking on the search engine results page. These factors functions outside the boundaries of the web pages.These ranking factors are not directly controlled by...
    19 replies | 565 view(s)
  • Madison's Avatar
    08-27-2020, 12:49 PM
    Annotations are short notes that you can add to dates within your Google analytics report. You can use them to document a spike in traffic for a particular marketing campaign so that then when you look back at the data, it is easier to understand.
    3 replies | 300 view(s)
  • Madison's Avatar
    08-27-2020, 12:49 PM
    A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site.
    25 replies | 1125 view(s)
  • Madison's Avatar
    08-27-2020, 12:48 PM
    Backlink pyramid is a common name for strategy of link building. For each specific web page a SEO specialist shall choose pyramid building elements individually. You can meet a lot of examples of using of such a pyramid all over the Net.
    9 replies | 464 view(s)
  • Madison's Avatar
    08-27-2020, 12:47 PM
    Cross linking refers to the process of linking between two websites. Whether or not they are owned by the same person, cross linking is the process on which the internet is built. It allows users to reference sites with content similar to that which...
    7 replies | 325 view(s)
  • Madison's Avatar
    08-27-2020, 12:45 PM
    Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. Until May 20, 2015 the service was called Google Webmaster Tools. In January 2018, Google introduced a new...
    14 replies | 504 view(s)
  • Madison's Avatar
    08-27-2020, 12:44 PM
    Link spam is defined as links between pages that are present for reasons other than merit. Link spam takes advantage of link-based ranking algorithms, which gives websites higher rankings the more other highly ranked websites link to it.
    13 replies | 388 view(s)
  • Madison's Avatar
    08-27-2020, 12:43 PM
    SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
    15 replies | 660 view(s)
  • Madison's Avatar
    08-27-2020, 12:43 PM
    Indexing generally refers to getting your web pages (or other various forms of content from PDFs to videos) indexed in Google & other search engines. A search engine will crawl your website in search of content to add to its index.
    16 replies | 522 view(s)
  • Madison's Avatar
    08-22-2020, 07:40 AM
    Ad Rank is Google's way of determining the ordering of competing ads on a search engine results page (SERP). It also determines whether your ads are eligible to show at all.
    12 replies | 365 view(s)
  • Madison's Avatar
    08-22-2020, 07:39 AM
    Multi-factor authentication is an authentication method in which a computer user is granted access only after successfully presenting two or more pieces of evidence to an authentication mechanism: knowledge, possession, and inherence. Two-factor...
    2 replies | 306 view(s)
  • Madison's Avatar
    08-22-2020, 07:38 AM
    Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you've ever used rich snippets, you'll understand exactly what schema markup is all about. Here's an...
    4 replies | 401 view(s)
  • Madison's Avatar
    08-22-2020, 07:37 AM
    The itemprop global attribute is used to add properties to an item. Every HTML element can have an itemprop attribute specified, and an itemprop consists of a name-value pair. Each name-value pair is called a property, and a group of one or more...
    3 replies | 369 view(s)
  • Madison's Avatar
    08-22-2020, 07:36 AM
    Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results.
    5 replies | 345 view(s)
  • Madison's Avatar
    08-22-2020, 07:35 AM
    RDFa (or Resource Description Framework in Attributes) is a W3C Recommendation that adds a set of attribute-level extensions to HTML, XHTML and various XML-based document types for embedding rich metadata within Web documents.
    4 replies | 329 view(s)
  • Madison's Avatar
    08-22-2020, 07:35 AM
    Forum posting refers to generating quality inbound links by participating in online discussion forums. It allows you to post new posts and reply to old ones to drive traffic to your site. ... You need to sign up on these websites only then you can...
    17 replies | 502 view(s)
  • Madison's Avatar
    08-22-2020, 07:34 AM
    Ad Extensions are additional pieces of information that expand your advertisement to make it more useful to users. Ad extensions typically include telephone numbers, additional links from your website, seller reviews.
    6 replies | 382 view(s)
  • Madison's Avatar
    08-22-2020, 07:32 AM
    The deep web, also called the dark web or hidden web is the unindexed part of the Internet, where many sites are waiting for the approval of the search engines. Without this approval, all the data from websites plunged into this infinite depth will...
    9 replies | 353 view(s)
  • Madison's Avatar
    08-21-2020, 01:42 PM
    A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the "canonical" or "preferred" version of a web page. It is described in RFC 6596, which went live in...
    3 replies | 168 view(s)
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March 15, 1985 (35)

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