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  • Madison's Avatar
    Today, 12:37 PM
    Search engine submission is the process of making a request to a search engine that a website be included in its index. Unlike search engine optimization, submission does not affect how well a website will rank, it merely alerts search engines to...
    19 replies | 661 view(s)
  • Madison's Avatar
    Today, 12:36 PM
    Link juice is slang used to describe and measure how much power a backlink passes onto another site and therefore strengthens it.
    3 replies | 403 view(s)
  • Madison's Avatar
    Today, 12:36 PM
    A broken link is a hyperlinks a website which is linked to an empty or non-existent external webpages.
    6 replies | 606 view(s)
  • Madison's Avatar
    Today, 12:33 PM
    Indexing is the process by which search engines organize information before a search to enable super-fast responses to queries. Searching through individual pages for keywords and topics would be a very slow process for search engines to identify...
    12 replies | 567 view(s)
  • Madison's Avatar
    Today, 12:32 PM
    The Page Authority, or PA, is a measure developed by Moz to which SmartKeyword, as a partner, gives you access. It gives on a scale of 1 to 100 a page's strength on a given website to appear in Google's first results. The domain authority...
    4 replies | 359 view(s)
  • Madison's Avatar
    Today, 12:30 PM
    SEO crosslinks are simply links to other pages on your website, linking relevant keywords to related content. These links help build up the authority of pages on your website and allow viewers to more easily access related content, thus keeping them...
    2 replies | 288 view(s)
  • Madison's Avatar
    Today, 12:29 PM
    Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
    5 replies | 382 view(s)
  • Madison's Avatar
    Today, 12:28 PM
    Cloaking in SEO is a method used to serve users content or information that is different from what is presented to search engine crawlers (i.e. spiders or bots) to improve a website’s search engine rankings for certain keywords.
    2 replies | 274 view(s)
  • Madison's Avatar
    Today, 12:27 PM
    Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and...
    4 replies | 418 view(s)
  • Madison's Avatar
    Today, 12:23 PM
    Cost-per-view (CPV) bidding is the default way to set the amount you'll pay for TrueView video ads in Google Ads. With CPV bidding, you'll pay for video views or interactions (such as clicks on call-to-action overlays, cards, and companion banners)....
    3 replies | 238 view(s)
  • Madison's Avatar
    09-11-2021, 11:52 AM
    Article Submission refers to an off-page SEO technique in which you write an article and publish it on the third-party website. It is a method by which you write articles that are related to your business and add them to the famous article...
    12 replies | 329 view(s)
  • Madison's Avatar
    09-11-2021, 11:48 AM
    The Treemaps report lets you visually explore trends in your Google Ads data so you can quickly and intuitively develop hypotheses about your advertising campaigns. Like all Google Ads reports in Analytics, it includes both Google Ads metrics (like...
    4 replies | 284 view(s)
  • Madison's Avatar
    09-11-2021, 11:47 AM
    Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and...
    7 replies | 319 view(s)
  • Madison's Avatar
    09-11-2021, 11:47 AM
    SSL stands for Secure Sockets Layer, a security protocol that creates an encrypted link between a web server and a web browser. ... When you see a padlock icon next to the URL in the address bar, that means SSL protects the website you are visiting.
    13 replies | 361 view(s)
  • Madison's Avatar
    09-11-2021, 11:46 AM
    Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
    7 replies | 354 view(s)
  • Madison's Avatar
    09-11-2021, 11:45 AM
    A Sitemap is an XML file that lists the URLs for a site. ... This allows search engines to crawl the site more efficiently and to find URLs that may be isolated from the rest of the site's content. The Sitemaps protocol is a URL inclusion protocol...
    2 replies | 276 view(s)
  • Madison's Avatar
    09-11-2021, 11:44 AM
    Google cached pages are HTML backups of the content on a page taken at a certain point in time. This information is stored on a server and can be retrieved later for various purposes. Periodically, Google crawls sites and takes snapshots of the site...
    2 replies | 356 view(s)
  • Madison's Avatar
    09-11-2021, 11:41 AM
    On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. It involves aligning page-specific elements like title tags, headings, content, and internal links with...
    5 replies | 375 view(s)
  • Madison's Avatar
    09-11-2021, 11:33 AM
    Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and...
    5 replies | 351 view(s)
  • Madison's Avatar
    09-11-2021, 11:31 AM
    Tire Back links is link building technique, in which we make consistent layer of inbound links to build up back links from relevant pages.
    3 replies | 345 view(s)
  • Madison's Avatar
    09-04-2021, 04:37 AM
    Googlebot is the web crawler software used by Google, which collects documents from the web to build a searchable index for the Google Search engine. This name is actually used to refer to two different types of web crawlers: a desktop crawler and a...
    11 replies | 547 view(s)
  • Madison's Avatar
    09-04-2021, 04:37 AM
    A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar. In an SEO strategy, keywords are very important and should be the core of any copy...
    10 replies | 466 view(s)
  • Madison's Avatar
    09-04-2021, 04:36 AM
    Infographics (a clipped compound of "information" and "graphics") are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance...
    2 replies | 218 view(s)
  • Madison's Avatar
    09-04-2021, 04:35 AM
    Negative SEO refers to the practice of using black hat and unethical techniques to sabotage a competitor's rankings in search engines. Negative SEO attacks can take a number of different forms: Hacking your website. Building hundreds or thousands of...
    2 replies | 284 view(s)
  • Madison's Avatar
    09-04-2021, 04:33 AM
    Keyword stuffing is a search engine optimization technique, considered webspam or spamdexing, in which keywords are loaded into a web page's meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search...
    2 replies | 332 view(s)
  • Madison's Avatar
    09-04-2021, 04:33 AM
    Put simply, crosslinking involves a chemical reaction between polymer chains to link them together. Picture a bowl of spaghetti. Each strand is separate and can be pulled out of the bowl (if it doesn’t slip out of your fingers). With crosslinking,...
    9 replies | 359 view(s)
  • Madison's Avatar
    09-04-2021, 04:32 AM
    Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours.
    29 replies | 1024 view(s)
  • Madison's Avatar
    09-04-2021, 04:31 AM
    Doorway pages are web pages that are created for the deliberate manipulation of search engine indexes. A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page.
    2 replies | 254 view(s)
  • Madison's Avatar
    09-04-2021, 04:29 AM
    Link building, simply put, is the process of getting other websites to link back to your website. ... Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality...
    3 replies | 290 view(s)
  • Madison's Avatar
    09-04-2021, 04:28 AM
    A search engine algorithm is a complex algorithm used by search engines such as Google, Yahoo, and Bing to determine a web page's significance. ... Search engines collect significant data, which allows them to almost instantly determine whether a...
    3 replies | 342 view(s)
  • Madison's Avatar
    08-28-2021, 04:46 AM
    Latent semantic analysis is a technique in natural language processing, in particular distributional semantics, of analyzing relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents...
    2 replies | 328 view(s)
  • Madison's Avatar
    08-28-2021, 04:45 AM
    App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO. ASO is fundamentally about improving the visibility of your apps inside an app store search engine such as Google Play or Apple App Store.
    5 replies | 386 view(s)
  • Madison's Avatar
    08-28-2021, 04:45 AM
    A Google penalty means your site is either no longer listed on search results, or that your ranking for your targeted keywords has dropped dramatically.
    7 replies | 370 view(s)
  • Madison's Avatar
    08-28-2021, 04:43 AM
    Google Spider is basically Google’s crawler. A crawler is an program/algorithm designed by search engines to crawl and track websites and web pages as a way of indexing the internet.
    16 replies | 588 view(s)
  • Madison's Avatar
    08-28-2021, 04:42 AM
    Page and Brin met at Stanford University in 1995, as both were in the school’s computer science graduate program. The origin of Google is a story about the origin of an idea, and that idea was Page’s vision that a World Wide Web search engine could...
    10 replies | 432 view(s)
  • Madison's Avatar
    08-28-2021, 04:41 AM
    Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience.
    3 replies | 308 view(s)
  • Madison's Avatar
    08-28-2021, 04:39 AM
    A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar. In an SEO strategy, keywords are very important and should be the core of any copy...
    6 replies | 315 view(s)
  • Madison's Avatar
    08-28-2021, 04:38 AM
    Keyword Planner helps you research keywords for your Search campaigns.
    7 replies | 452 view(s)
  • Madison's Avatar
    08-28-2021, 04:38 AM
    Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google...
    7 replies | 491 view(s)
  • Madison's Avatar
    08-28-2021, 04:36 AM
    Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and...
    10 replies | 445 view(s)
  • Madison's Avatar
    08-21-2021, 06:32 AM
    Sitelinks are hyperlinks to website subpages that appear under certain Google listings in order to help users navigate the site. The site owner cannot add any sitelinks; Google adds them through its own secret automated algorithms.
    6 replies | 386 view(s)
  • Madison's Avatar
    08-21-2021, 06:32 AM
    The HTTPS/SSL update refers to the process of transferring websites from the non-secure 'HTTP' protocol to the secure 'HTTPS' protocol. This migration is performed by installing an SSL Certificate on a website server.
    3 replies | 301 view(s)
  • Madison's Avatar
    08-21-2021, 06:29 AM
    Keyword density is a foundational concept of search engine optimization (SEO). It's important to understand how keyword density works, since it can have a direct impact on your site content's visibility in search engine results pages (SERPs) and on...
    2 replies | 329 view(s)
  • Madison's Avatar
    08-21-2021, 06:28 AM
    Indexing is the practice of compiling economic data into a single metric or comparing data to such a metric. There are many indexes in finance that reflect on economic activity or summarize market activity—these become performance benchmarks against...
    6 replies | 426 view(s)
  • Madison's Avatar
    08-21-2021, 06:27 AM
    Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page. The duplicate content can be substantial parts of the content within or across domains and can be either exactly...
    7 replies | 383 view(s)
  • Madison's Avatar
    08-21-2021, 06:27 AM
    Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.
    7 replies | 383 view(s)
  • Madison's Avatar
    08-21-2021, 06:07 AM
    Latent semantic analysis is a technique in natural language processing, in particular distributional semantics, of analyzing relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents...
    10 replies | 348 view(s)
  • Madison's Avatar
    08-21-2021, 06:06 AM
    SimilarWeb is a tool that estimates the total amount of traffic different websites get. It allows you to see competitors' top traffic sources, broken down into six major categories, including referring sites, social traffic, and top search keywords.
    4 replies | 378 view(s)
  • Madison's Avatar
    08-21-2021, 06:05 AM
    The meta description is one of a web page's meta tags. With this meta information, webmasters can briefly sketch out the content and quality of a web page. The meta description is one of a web page's meta tags. With this meta information, webmasters...
    18 replies | 553 view(s)
  • Madison's Avatar
    08-21-2021, 06:04 AM
    The Google Knowledge Graph is a knowledge base used by Google and its services to enhance its search engine's results with information gathered from a variety of sources. The information is presented to users in an infobox next to the search results.
    4 replies | 330 view(s)
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March 15, 1985 (36)

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