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  • Madison's Avatar
    11-23-2019, 11:30 AM
    Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).
    13 replies | 507 view(s)
  • Madison's Avatar
    11-23-2019, 11:29 AM
    Forum posting is an online discussion site where people can ask their queries with each other in the form of messages. It is one of the effective ways to create backlinks to the site and drive traffic to it. These sites are a best place to increase...
    51 replies | 1831 view(s)
  • Madison's Avatar
    11-23-2019, 11:29 AM
    Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console.
    5 replies | 358 view(s)
  • Madison's Avatar
    11-23-2019, 11:28 AM
    An inbound link is a hyperlink back to your site from another Web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality backlinks rank higher in the search engine results pages.
    14 replies | 387 view(s)
  • Madison's Avatar
    11-23-2019, 08:54 AM
    Website navigation (a.k.a., internal link architecture) are the links within your website that connect your pages. The primary purpose of website navigation is to help users easily find stuff on your site. Search engines use your website navigation...
    3 replies | 275 view(s)
  • Madison's Avatar
    11-23-2019, 08:48 AM
    Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit...
    14 replies | 540 view(s)
  • Madison's Avatar
    11-23-2019, 08:42 AM
    A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for...
    9 replies | 353 view(s)
  • Madison's Avatar
    11-23-2019, 08:41 AM
    Cloaking is a search engine optimization technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP...
    32 replies | 1434 view(s)
  • Madison's Avatar
    11-23-2019, 08:41 AM
    The robots. txt file, also known as the robots exclusion protocol or standard, is a text file that tells web robots (most often search engines) which pages on your site to crawl. It also tells web robots which pages not to crawl. Let's say a search...
    22 replies | 972 view(s)
  • Madison's Avatar
    11-23-2019, 08:40 AM
    URL redirection, also called URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened.
    14 replies | 402 view(s)
  • Madison's Avatar
    11-16-2019, 02:08 PM
    Latent semantic indexing (LSI) is a system search engines use to analyze the other words people use surrounding a given topic. LSI keywords are words and phrases with a high degree of correlation to your target topic. Google's algorithm uses them to...
    19 replies | 618 view(s)
  • Madison's Avatar
    11-16-2019, 02:06 PM
    Google Authorship is a way to link content you create with a Google+ profile. Google provides a means to get started and more information here, and our The Definitive Guide To Google Authorship Markup guide will help you through the process.
    15 replies | 832 view(s)
  • Madison's Avatar
    11-16-2019, 02:03 PM
    Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. ... A search that includes a location modifier, such as...
    16 replies | 454 view(s)
  • Madison's Avatar
    11-16-2019, 02:03 PM
    In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.
    36 replies | 1325 view(s)
  • Madison's Avatar
    11-16-2019, 02:01 PM
    A 303 redirect is a response to an HTTP status code 303, which is also called a "See Other" status code. Experts describe the specific type of redirect as a response to a request for a Unified Resource Identifier (URI) that identifies a real-world...
    23 replies | 1860 view(s)
  • Madison's Avatar
    11-16-2019, 02:00 PM
    Google Bowling means Manipulating the external ranking factors that Google uses to penalize a site against your competitors (or someone you just don't like or want to appear in the SERPs). There is one thing that protects a website against Google...
    13 replies | 364 view(s)
  • Madison's Avatar
    11-16-2019, 01:32 PM
    A site map is a list of pages of a web site. There are three primary kinds of site map: Site maps used during the planning of a Web site by its designers. Human-visible listings, typically hierarchical, of the pages on a site. Structured listings...
    9 replies | 436 view(s)
  • Madison's Avatar
    11-16-2019, 01:32 PM
    The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). ... Filtering out new websites and monitoring them may allow them to provide more accurate results...
    5 replies | 285 view(s)
  • Madison's Avatar
    11-16-2019, 01:31 PM
    SEO co-citation refers to the symbiosis that occurs when websites discuss interrelated themes, concepts and mention each other. An important aspect of co-citation is the significance (for Google) of the words that surround links.
    13 replies | 629 view(s)
  • Madison's Avatar
    11-16-2019, 01:31 PM
    The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens,...
    8 replies | 426 view(s)
  • Madison's Avatar
    11-16-2019, 12:52 PM
    Link baiting is the process of creating content with the sole focus of getting individuals to link to it or share it. The goal of developing link bait is to create as many inbound links to a website as possible.
    19 replies | 723 view(s)
  • Madison's Avatar
    11-16-2019, 12:52 PM
    A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own website to each other's site. Generally this is done to provide readers with quick access to related sites, or to show a partnership between two sites.
    8 replies | 1153 view(s)
  • Madison's Avatar
    11-16-2019, 12:51 PM
    Keyword stuffing is a search engine optimization technique, considered webspam or spamdexing, in which keywords are loaded into a web page's meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search...
    17 replies | 741 view(s)
  • Madison's Avatar
    11-16-2019, 12:48 PM
    Doorway pages are web pages that are created for the deliberate manipulation of search engine indexes. A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page.
    10 replies | 398 view(s)
  • Madison's Avatar
    11-16-2019, 12:48 PM
    A link wheel is basically the idea of creating a pattern of links which flow from one website to another which would finally link to your main website.
    16 replies | 374 view(s)
  • Madison's Avatar
    11-16-2019, 12:47 PM
    URL Mapping is a process of making layout of keyword that on which page which particular keyword will be targeted. ... But it is not a SEO friendly strategy because it is very difficult to target many keywords only on homepage. So each page should...
    14 replies | 506 view(s)
  • Madison's Avatar
    11-16-2019, 12:47 PM
    On a Web site, redirection is a technique for moving visitors to a different Web page than the one they request, usually because the page requested is unavailable. Web users often encounter redirection when they visit the Web site of a company whose...
    13 replies | 449 view(s)
  • Madison's Avatar
    11-16-2019, 12:46 PM
    A search engine optimization (SEO) analyst is responsible for ensuring that a business' online content can be found and viewed by potential and current customers. This analyst is part of a marketing team and is an important part in the planning of...
    12 replies | 672 view(s)
  • Madison's Avatar
    11-16-2019, 12:45 PM
    Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. ... Information from one data source (your website) is shared...
    9 replies | 462 view(s)
  • Madison's Avatar
    11-16-2019, 12:45 PM
    On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page...
    21 replies | 584 view(s)
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About Madison

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