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  • Madison's Avatar
    06-23-2019, 10:06 AM
    Doorway pages are defined as low-quality pages (or groups of pages, or entire websites) optimized to rank well for specific keywords that act as a door between users and content. Characteristically, they offer little value to visitors and serve the...
    7 replies | 277 view(s)
  • Madison's Avatar
    06-23-2019, 10:06 AM
    Latent semantic analysis is a technique in natural language processing, in particular distributional semantics, of analyzing relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents...
    7 replies | 283 view(s)
  • Madison's Avatar
    06-23-2019, 10:02 AM
    Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit...
    11 replies | 345 view(s)
  • Madison's Avatar
    06-23-2019, 10:00 AM
    A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing.
    20 replies | 528 view(s)
  • Madison's Avatar
    06-23-2019, 09:58 AM
    On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page...
    27 replies | 921 view(s)
  • Madison's Avatar
    06-23-2019, 09:57 AM
    Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way...
    13 replies | 463 view(s)
  • Madison's Avatar
    06-23-2019, 09:56 AM
    Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
    16 replies | 300 view(s)
  • Madison's Avatar
    06-23-2019, 09:55 AM
    Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, and excludes...
    23 replies | 971 view(s)
  • Madison's Avatar
    06-23-2019, 09:54 AM
    Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
    8 replies | 311 view(s)
  • Madison's Avatar
    06-23-2019, 09:53 AM
    Keyword stemming is a useful tool for web pages and search engine optimization. The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix, suffix, or pluralization to make the...
    12 replies | 566 view(s)
  • Madison's Avatar
    06-14-2019, 05:15 PM
    Keyword prominence refers to how prominent your keywords are within key elements of your web page. Specifically, how close to the beginning of the page's TITLE tag, heading tags (H1, H2, H3, etc.), and meta DESCRIPTION, your keyword phrase is placed.
    9 replies | 271 view(s)
  • Madison's Avatar
    06-14-2019, 05:15 PM
    Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
    18 replies | 572 view(s)
  • Madison's Avatar
    06-14-2019, 05:14 PM
    A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing.
    12 replies | 425 view(s)
  • Madison's Avatar
    06-14-2019, 05:14 PM
    Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors...
    11 replies | 308 view(s)
  • Madison's Avatar
    06-14-2019, 05:13 PM
    Blog flipping is an strategy used by certain online business owners. It includes making a weblog and promoting it after it has achieved a certain reputation. It involves creating blogs, promoting your blogs and selling it for earning profit on some...
    6 replies | 309 view(s)
  • Madison's Avatar
    06-14-2019, 05:12 PM
    Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the...
    11 replies | 303 view(s)
  • Madison's Avatar
    06-14-2019, 05:12 PM
    Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don't solve for the searcher and often end in a penalty from search engines. Black hat techniques include...
    18 replies | 397 view(s)
  • Madison's Avatar
    06-14-2019, 05:11 PM
    In mathematics and computer science, an algorithm is a set of instructions, typically solve a class of problems or perform a computation. Algorithms are unambiguous specifications for performing calculation, data processing, automated reasoning, and...
    7 replies | 322 view(s)
  • Madison's Avatar
    06-14-2019, 05:10 PM
    In simple terms, a Sitemap is an XML file that is full of your individual webpage's URLs. It's like an archive of every webpage in your website. This file should be easily discoverable in your site in order for search engine crawlers to stumble upon...
    11 replies | 381 view(s)
  • Madison's Avatar
    06-14-2019, 05:09 PM
    Link velocity is the rate at which others are linking to your site. Put in another way, it is the rate at which your backlink profile is growing over time. This does not imply that you should maintain higher link velocity to achieve better results...
    7 replies | 307 view(s)
  • Madison's Avatar
    06-08-2019, 05:35 AM
    Fetch as Google is a Google Search Console feature that lets you simulate how a published web page looks to Google. It also lets you manually submit pages to Google's search index, so you can quickly and efficiently let Google know about changes to...
    13 replies | 333 view(s)
  • Madison's Avatar
    06-08-2019, 05:34 AM
    Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you've ever used rich snippets, you'll understand exactly what schema markup is all about. Here's an...
    12 replies | 283 view(s)
  • Madison's Avatar
    06-08-2019, 05:34 AM
    Search engine optimization is the process of increasing the quality and quantity of website traffic, increasing visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, and excludes the...
    12 replies | 304 view(s)
  • Madison's Avatar
    06-08-2019, 05:32 AM
    Duplicate content is content that appears on the Internet in more than one place. That “one place” is defined as a location with a unique website address (URL) - so, if the same content appears at more than one web address, you've got duplicate...
    17 replies | 417 view(s)
  • Madison's Avatar
    06-08-2019, 05:31 AM
    RankBrain is a machine learning (AI) algorithm that Google uses to sort the search results. It also helps Google process and understand search queries. Before RankBrain, 100% of Google's algorithm was hand-coded.
    13 replies | 315 view(s)
  • Madison's Avatar
    06-08-2019, 05:30 AM
    Link bait is content on your website that other sites link to because they want to, not because you ask them to. Whether it's an evergreen blog post, a helpful eBook, or a viral video, the linkable asset comes in many forms.
    13 replies | 306 view(s)
  • Madison's Avatar
    06-08-2019, 05:29 AM
    Cross linking can help your SEO strategy by increasing your link popularity and Page Rank, but it should not be used to excess.
    20 replies | 424 view(s)
  • Madison's Avatar
    06-08-2019, 05:28 AM
    Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites.
    17 replies | 394 view(s)
  • Madison's Avatar
    06-08-2019, 05:28 AM
    Link Diversity means different things to different people. Some folks think link diversity is the number of links you give to other sites from your site. Links out, not in. There's also the school of thought that link diversity is the total number...
    10 replies | 294 view(s)
  • Madison's Avatar
    06-08-2019, 05:27 AM
    Keyword stuffing is a search engine optimization (SEO) technique, considered webspam or spamdexing, in which keywords are loaded into a web page's meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in...
    12 replies | 286 view(s)
  • Madison's Avatar
    06-06-2019, 05:19 PM
    Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page. The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the...
    4 replies | 271 view(s)
  • Madison's Avatar
    06-06-2019, 05:19 PM
    White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search...
    16 replies | 397 view(s)
  • Madison's Avatar
    06-06-2019, 05:18 PM
    The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description—typically up to 160 characters long—in search results where they can highly influence user...
    9 replies | 299 view(s)
  • Madison's Avatar
    06-06-2019, 05:17 PM
    Contextual backlinks are links to external websites that are placed within the main or primary content of a web page. Contextual backlinks come naturally within content. They are not links that are placed within the navigation, sidebars, widgets,...
    7 replies | 214 view(s)
  • Madison's Avatar
    06-06-2019, 05:15 PM
    Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
    8 replies | 245 view(s)
  • Madison's Avatar
    06-06-2019, 05:14 PM
    Search engine optimization is the process of increasing the quality and quantity of website traffic, increasing visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, and excludes the...
    12 replies | 352 view(s)
  • Madison's Avatar
    06-06-2019, 05:14 PM
    Link roundups are simply weekly or sometimes daily curations of your industry's best content and if you can get your link in a roundup, it means a nice contextual link and referral traffic for you.
    5 replies | 245 view(s)
  • Madison's Avatar
    06-06-2019, 05:13 PM
    Outbound links are links that are meant to take you elsewhere. These are links that are going to direct you to another specific webpage or website altogether. Most, if not all, websites have outbound links.
    5 replies | 267 view(s)
  • Madison's Avatar
    06-06-2019, 05:12 PM
    A static URL is a URL that does not change depending on input from a remote database or server, but stays the same with each page load. Static URLs are the norm for pages that do not contain interactive elements based on the results of a web...
    4 replies | 206 view(s)
  • Madison's Avatar
    06-06-2019, 05:11 PM
    Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page. The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the...
    6 replies | 254 view(s)
  • Madison's Avatar
    05-28-2019, 04:19 PM
    Outbound links send visitors away from your web site. Attitudes towards outbound links vary considerably among site owners. Some site owners still link freely.
    19 replies | 699 view(s)
  • Madison's Avatar
    05-28-2019, 04:17 PM
    A trackback allows one website to notify another about an update. It is one of four types of linkback methods for website authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is...
    6 replies | 349 view(s)
  • Madison's Avatar
    05-28-2019, 04:15 PM
    Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard,...
    14 replies | 547 view(s)
  • Madison's Avatar
    05-28-2019, 04:14 PM
    Google Search Console is a web service by Google, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google...
    20 replies | 593 view(s)
  • Madison's Avatar
    05-28-2019, 04:10 PM
    Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific...
    14 replies | 501 view(s)
  • Madison's Avatar
    05-28-2019, 04:10 PM
    Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
    22 replies | 580 view(s)
  • Madison's Avatar
    05-28-2019, 04:09 PM
    Ethical SEO can be defined as search engine marketing using only techniques and strategies that search engines consider to be acceptable.
    14 replies | 480 view(s)
  • Madison's Avatar
    05-28-2019, 04:08 PM
    Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both...
    16 replies | 434 view(s)
  • Madison's Avatar
    05-28-2019, 04:07 PM
    Online marketing is the practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media,...
    18 replies | 510 view(s)
  • Madison's Avatar
    05-28-2019, 04:07 PM
    cache is a snapshot of a web page that Google creates and stores after they have indexed a page. When pages are indexed, they are categorized and filed within Google's indexers, but they do not actively search though millions of web pages every time...
    8 replies | 417 view(s)
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About Madison

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March 15, 1985 (34)

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What are Doorway Pages in SEO? 06-23-2019 10:06 AM
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